The importance of advertising strategies when acquiring leads through programmatic advertising
Posted: Wed Dec 11, 2024 5:02 am
In order for B2B businesses to achieve results through advertising aimed at lead generation, it is vital to carefully develop a performance-based advertising strategy before moving on to the execution phase.
This is true for BtoC businesses as well, but in BtoB, sales are particularly strong and there are often cases where people are skeptical of marketing investments, so blindly delivering ads can lead to sad kenya phone number library results such as ``it didn't contribute at all to lead acquisition'' or ``it unnecessarily inflated CAC,'' which could lead to increased distrust of programmatic advertising without realizing its true potential, and budgets being reduced .
In fact, at Ollie's, we often receive consultations from B2B customers with the following concerns:
I feel that programmatic advertising has potential, but I am unable to expand my efforts because I am not seeing the results I hope for.
Leads are being acquired, but it is difficult to convert them into sales.
Although we are able to acquire leads, we are unable to pursue subsequent sales negotiations, so our evaluation remains unclear and we cannot confidently expand our investment.
In the first place, the budget is being consumed without sufficient discussion of the cost-effectiveness.
Therefore, in this article, we will explain the importance of a programmatic advertising strategy and how to formulate it, based on actual examples, in order to obtain appropriate returns from programmatic advertising.
This is true for BtoC businesses as well, but in BtoB, sales are particularly strong and there are often cases where people are skeptical of marketing investments, so blindly delivering ads can lead to sad kenya phone number library results such as ``it didn't contribute at all to lead acquisition'' or ``it unnecessarily inflated CAC,'' which could lead to increased distrust of programmatic advertising without realizing its true potential, and budgets being reduced .
In fact, at Ollie's, we often receive consultations from B2B customers with the following concerns:
I feel that programmatic advertising has potential, but I am unable to expand my efforts because I am not seeing the results I hope for.
Leads are being acquired, but it is difficult to convert them into sales.
Although we are able to acquire leads, we are unable to pursue subsequent sales negotiations, so our evaluation remains unclear and we cannot confidently expand our investment.
In the first place, the budget is being consumed without sufficient discussion of the cost-effectiveness.
Therefore, in this article, we will explain the importance of a programmatic advertising strategy and how to formulate it, based on actual examples, in order to obtain appropriate returns from programmatic advertising.