What are the features of Criteo's contextual targeting and how can you use it?
Posted: Wed Dec 11, 2024 5:05 am
Criteo uses contextual analysis as well as first-party data obtained through its own first-party media network for targeting. Therefore, even in the cookieless era, it is possible to reach potential customers with a high probability of purchasing without using third-party cookies.
Features
Access to Criteo's vast first-party commerce data
Natural Language Processing (NLP) for high contextual accuracy
In the case of the latter latvia phone number library it is explained that the technology is capable of understanding the context and emotional aspects, such as saying "This is written about a disappointing experience during a trip to Italy" rather than "This is written about a trip to Italy."
How to use
Currently, it is not possible to select an audience specifically for contextual targeting from the management screen (as of May 2022). It is included in the existing selectable audiences, "Commerce Audience" and "Similar Audience . "
Therefore, currently contextual targeting cannot be implemented on its own, but contextual signals will also work if you choose one of the following two options:
When selecting targeting, there is an option to "Enable content targeting" as shown below, but this does not need to be set. (The default setting of OFF is fine.)
This specifies the media genre to be delivered, and its use is recommended in cases where you want to be particular about the destination media, but if you want to get the most out of Criteo's delivery engine, it is recommended that you do not restrict it.
Important points to note
Before using this service, you should be aware of the following:
Criteo's contextual targeting is included in "commerce audiences" and "similar audiences," so it may be affected by Google's upcoming third-party cookie regulations in the second half of 2023.
It is currently difficult to analyze the results of contextual targeting alone (because it is "contained" as mentioned above).
*The former means, in other words, that even if you use Criteo's contextual targeting in the context of responding to a cookieless society, you may still be subject to third-party cookie regulations.
Features
Access to Criteo's vast first-party commerce data
Natural Language Processing (NLP) for high contextual accuracy
In the case of the latter latvia phone number library it is explained that the technology is capable of understanding the context and emotional aspects, such as saying "This is written about a disappointing experience during a trip to Italy" rather than "This is written about a trip to Italy."
How to use
Currently, it is not possible to select an audience specifically for contextual targeting from the management screen (as of May 2022). It is included in the existing selectable audiences, "Commerce Audience" and "Similar Audience . "
Therefore, currently contextual targeting cannot be implemented on its own, but contextual signals will also work if you choose one of the following two options:
When selecting targeting, there is an option to "Enable content targeting" as shown below, but this does not need to be set. (The default setting of OFF is fine.)
This specifies the media genre to be delivered, and its use is recommended in cases where you want to be particular about the destination media, but if you want to get the most out of Criteo's delivery engine, it is recommended that you do not restrict it.
Important points to note
Before using this service, you should be aware of the following:
Criteo's contextual targeting is included in "commerce audiences" and "similar audiences," so it may be affected by Google's upcoming third-party cookie regulations in the second half of 2023.
It is currently difficult to analyze the results of contextual targeting alone (because it is "contained" as mentioned above).
*The former means, in other words, that even if you use Criteo's contextual targeting in the context of responding to a cookieless society, you may still be subject to third-party cookie regulations.