Why is it important to rush to implement offline conversion in B2B businesses?
Posted: Wed Dec 11, 2024 5:08 am
What is advertising using offline conversion?
Up until now, Ollie's has delivered many advertisements using offline CV (data from business negotiations, etc.) mainly to customers who are in the BtoB business. Recently, Google has also been promoting the use of offline CV more than ever before to advertisers who deliver ads for the purpose of acquiring leads.
In this article, we will touch on the current environment surrounding Internet advertising and explain not only the positive reasons for "getting better results" but also the macedonia phone number library negative reasons why you should start using offline conversions as soon as possible, even if you don't see immediate results.
Here, the definitions of "online conversion" and "offline conversion" are as follows.
If lead acquisition is considered an "online conversion," sales negotiation data managed by SFA (sales force automation) is defined as an "offline conversion."
"Online conversion":
Conversion that media such as Google Ads can track using online information such as cookies and tags.
"Offline conversion":
Conversion that media such as Google Ads can only track by importing 1st party data from the advertiser company.
*1st Party Data: User information collected on a company's website. Companies themselves can freely manage and control it.
*This definition is used because the definition of offline CV may differ depending on each environment.
If online conversions are used to generate leads, delivering ads based only on online conversions means you won't know whether the ads are actually leading to sales, and you'll end up incurring a lot of costs on ads that aren't leading to sales.
To avoid this, it is important to take into account offline conversions after lead acquisition when managing advertising . By importing offline conversions (manually or via API integration) into advertising media such as Google Ads, non-online behavior can be measured and machine learning can be applied based on that information, improving the accuracy of automated bidding predictions and targeting.
However, just because you introduce offline CV does not mean you will immediately see improved results.
Up until now, Ollie's has delivered many advertisements using offline CV (data from business negotiations, etc.) mainly to customers who are in the BtoB business. Recently, Google has also been promoting the use of offline CV more than ever before to advertisers who deliver ads for the purpose of acquiring leads.
In this article, we will touch on the current environment surrounding Internet advertising and explain not only the positive reasons for "getting better results" but also the macedonia phone number library negative reasons why you should start using offline conversions as soon as possible, even if you don't see immediate results.
Here, the definitions of "online conversion" and "offline conversion" are as follows.
If lead acquisition is considered an "online conversion," sales negotiation data managed by SFA (sales force automation) is defined as an "offline conversion."
"Online conversion":
Conversion that media such as Google Ads can track using online information such as cookies and tags.
"Offline conversion":
Conversion that media such as Google Ads can only track by importing 1st party data from the advertiser company.
*1st Party Data: User information collected on a company's website. Companies themselves can freely manage and control it.
*This definition is used because the definition of offline CV may differ depending on each environment.
If online conversions are used to generate leads, delivering ads based only on online conversions means you won't know whether the ads are actually leading to sales, and you'll end up incurring a lot of costs on ads that aren't leading to sales.
To avoid this, it is important to take into account offline conversions after lead acquisition when managing advertising . By importing offline conversions (manually or via API integration) into advertising media such as Google Ads, non-online behavior can be measured and machine learning can be applied based on that information, improving the accuracy of automated bidding predictions and targeting.
However, just because you introduce offline CV does not mean you will immediately see improved results.