The key to acquiring effective leads is the "route" - A complete explanation of the 7 types of measures
Posted: Wed Dec 11, 2024 5:11 am
Introduction
There are various lead acquisition strategies in the advertising operations of BtoB businesses. However, even if it is simply called lead acquisition, depending on the route taken to get there, problems such as "leads can be acquired cheaply and in large quantities, but they do not lead to any business negotiations at all" or "good lebanon phone number library leads that lead to business negotiations are acquired, but the number is too small" can occur. The route used to acquire leads has a significant impact on the "quality of the leads . "
It is no exaggeration to say that the most important variable is the “route” to acquire leads.
So, in this article, I will explain the major lead acquisition paths and provide some criteria for choosing which path to use. I hope this will be helpful for those who are wondering which measures they should combine for their business.
The "path" referred to here is the reason for submitting personal information such as the lead's company name, name, email address, and phone number, such as [inquiries, requests for information, exhibitions, webinars]. Promotional channels such as paid, organic, and SNS do not apply.
>> Learn more about how to maximize the ROI of lead acquisition, which will lead to an increase in business negotiations and orders! <<
List of lead acquisition routes
If you overlay each lead acquisition path on the marketing funnel, it will look like this: The further down you go, the higher the yield rate is until a sales negotiation or contract.
There are various lead acquisition strategies in the advertising operations of BtoB businesses. However, even if it is simply called lead acquisition, depending on the route taken to get there, problems such as "leads can be acquired cheaply and in large quantities, but they do not lead to any business negotiations at all" or "good lebanon phone number library leads that lead to business negotiations are acquired, but the number is too small" can occur. The route used to acquire leads has a significant impact on the "quality of the leads . "
It is no exaggeration to say that the most important variable is the “route” to acquire leads.
So, in this article, I will explain the major lead acquisition paths and provide some criteria for choosing which path to use. I hope this will be helpful for those who are wondering which measures they should combine for their business.
The "path" referred to here is the reason for submitting personal information such as the lead's company name, name, email address, and phone number, such as [inquiries, requests for information, exhibitions, webinars]. Promotional channels such as paid, organic, and SNS do not apply.
>> Learn more about how to maximize the ROI of lead acquisition, which will lead to an increase in business negotiations and orders! <<
List of lead acquisition routes
If you overlay each lead acquisition path on the marketing funnel, it will look like this: The further down you go, the higher the yield rate is until a sales negotiation or contract.