So I set the language setting of Google Ads to "Japanese" and ran the ad .
The ad was displayed to a user whose Google personal account's "Ad Settings" language setting was set to "English."
Furthermore, the site being viewed was in English.
I confirmed this phenomenon. This nepal phone number library condition would have been excluded from targeting, but the ad was delivered. In this case, I did not want to display the ad to English speakers, so I investigated whether there was a way to avoid this.
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Setting status
The language settings for the Google ads in this case and the " Ad Settings " of the browser to which the ads were delivered are as follows:
Google Ads language settings
The advertising settings of your personal Google account in the browser where the ad was displayed
Where your ads were shown
Conclusion
After consulting the help and contacting support, I came to the following conclusion:
GDN targets users by inferring their attributes based on their past site browsing history , so even if you set your Google Ads language setting to "Japanese" and are browsing an English site, ads may still be displayed.
In GDN, targeting is not limited by at least the "language" attribute information in the "Ad Settings" of a Google account (even if the language setting is "English," if the user has visited a Japanese site, they may be determined to be a Japanese user).
It is currently difficult to "strictly not deliver ads to English speakers ." However, it is expected that machine learning will gradually strengthen this tendency.
In this way, language-related targeting appears to infer attributes from past behavior, rather than being strictly restricted by an account's language settings.
support.google.com
About language targeting - Google Ads Help
When you try to communicate with someone, if you don’t speak the same language, it can be hard to communicate what you want to say. Similarly, when you distribute ads with Google Ads,
Finally
Personally, I had assumed that GDN targeting would allow for strict targeting based on the language information in the browser's ad settings.
By the way, I thought to myself, "I think I've seen the sentence, 'Google Account Ad Settings are used for ad targeting' on the Google Help page before," so I looked it up and found that
