[Google Analytics] How to uniquely count multiple conversions by the same person
Posted: Wed Dec 11, 2024 5:19 am
For example, let's say you were running ads in the following environment.
KPI: Number of customer leads
Source of lead generation: 1. Contact form submission, 2. e-book download
Furthermore, let's say there are multiple types of "lead sources" for each. For example, there are two sources of ① and five sources of ②.
In such an environment, there is a paraguay phone number library high possibility that "one user will take multiple conversion actions," which can lead to a discrepancy between the number of advertising conversions and the number of customer leads .
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Table of Contents [ Hide ]
assignment
supplement
What we did
result
Important points to note
assignment
In the support area in which I was responsible, as mentioned above, one user could take multiple conversion actions, so the number of conversions did not equal the number of customer leads.
Specifically, when a user performs each of ① and ② once via an ad, the ad conversion is recorded as "2". However, since it is only worth one customer lead, the ad could not be accurately evaluated against the KPI. (By the way, we use Google Analytics to measure the effectiveness of the ads.)
supplement
Furthermore, because the rules for thank you page URLs were not standardized, it was not possible to extract the number of "unique users" using GA. Although the client had introduced an MA tool, the measurement environment was not in place, making it difficult to use that information to evaluate the ads.
KPI: Number of customer leads
Source of lead generation: 1. Contact form submission, 2. e-book download
Furthermore, let's say there are multiple types of "lead sources" for each. For example, there are two sources of ① and five sources of ②.
In such an environment, there is a paraguay phone number library high possibility that "one user will take multiple conversion actions," which can lead to a discrepancy between the number of advertising conversions and the number of customer leads .
Share your ideas for this solution!
>>Download the document set (service documents and case studies) to learn about Ollie's
Table of Contents [ Hide ]
assignment
supplement
What we did
result
Important points to note
assignment
In the support area in which I was responsible, as mentioned above, one user could take multiple conversion actions, so the number of conversions did not equal the number of customer leads.
Specifically, when a user performs each of ① and ② once via an ad, the ad conversion is recorded as "2". However, since it is only worth one customer lead, the ad could not be accurately evaluated against the KPI. (By the way, we use Google Analytics to measure the effectiveness of the ads.)
supplement
Furthermore, because the rules for thank you page URLs were not standardized, it was not possible to extract the number of "unique users" using GA. Although the client had introduced an MA tool, the measurement environment was not in place, making it difficult to use that information to evaluate the ads.