"Conversion Category" when the conversion action is email address registration
Posted: Wed Dec 11, 2024 5:21 am
overview
The conversion actions that can be set in Google Ads allow you to set "conversion categories" based on each business goal (such as "purchase" or "add to cart" in the capture in ①).
When reconfiguring pakistan phone number library the conversion actions this time, I checked the conversion category classification again.
Appropriate conversion category for "email address registration"
When I was reconfiguring the conversion action, I checked the conversion category classification again and found that there were three conversion categories that could fit the "Email address registration" action I was trying to set, and the following explanation was displayed for each:
Lead form submission : When a user expresses interest in your business by filling out a form that you provide
Contact : When a customer contacts your business via phone, SMS, email, or chat
Sign-ups : When you sign up for a free newsletter or trial, or open or register an account
When selecting and setting a conversion category from these three types,
Are the "forms provided" limited to forms that can be set in Google Ads options?
How are "when an inquiry is made" and "when registration is made" determined separately?
Will my chosen conversion category affect Smart Bidding or performance?
I had a hard time deciding which one to choose, so I decided to ask Google Help.
Choose conversion categories that are easy to manage
In conclusion, we received the answer that it is fine for operators to choose a conversion category that is easy to manage.
The function of the conversion category is to group multiple conversion actions you have set into categories, making it easier to determine which category has the greatest contribution in reports .
The conversion actions that can be set in Google Ads allow you to set "conversion categories" based on each business goal (such as "purchase" or "add to cart" in the capture in ①).
When reconfiguring pakistan phone number library the conversion actions this time, I checked the conversion category classification again.
Appropriate conversion category for "email address registration"
When I was reconfiguring the conversion action, I checked the conversion category classification again and found that there were three conversion categories that could fit the "Email address registration" action I was trying to set, and the following explanation was displayed for each:
Lead form submission : When a user expresses interest in your business by filling out a form that you provide
Contact : When a customer contacts your business via phone, SMS, email, or chat
Sign-ups : When you sign up for a free newsletter or trial, or open or register an account
When selecting and setting a conversion category from these three types,
Are the "forms provided" limited to forms that can be set in Google Ads options?
How are "when an inquiry is made" and "when registration is made" determined separately?
Will my chosen conversion category affect Smart Bidding or performance?
I had a hard time deciding which one to choose, so I decided to ask Google Help.
Choose conversion categories that are easy to manage
In conclusion, we received the answer that it is fine for operators to choose a conversion category that is easy to manage.
The function of the conversion category is to group multiple conversion actions you have set into categories, making it easier to determine which category has the greatest contribution in reports .