[Experience in 6 countries] Things to be aware of when starting to advertise overseas: Media settings and operations
Posted: Wed Dec 11, 2024 5:27 am
Currency and time zone settings cannot be changed later.
Currency and time zone cannot be changed after the initial settings , so please note that if you want to change them, you will need to create a new account.
Whether to pay in "yen" or "local currency" depends on the client's accounting flow, so it is a good idea to understand and agree on this in advance. (For example, when direct transactions with local corporations occur, etc.)
Reference: Currency and time zone settings
Contract changes required
Contracts between advertisers ivory coast phone number resource and agencies need to be updated (or new contracts created) to take into account overseas advertising. The specifics will vary depending on the advertiser and the situation, but there are four main points to discuss:
Scope of responsibility for compliance with overseas laws
commission
Payment Method
Exchange risk
*Please consult with a lawyer before drafting a contract.
Scope of responsibility for compliance with overseas laws
It is not easy for an advertising agency that focuses on domestic activities to cover overseas laws. When advertising in multiple countries, it is necessary to comply with the laws of each country, and for products that are subject to strict regulations such as cosmetics and medicines, it is necessary to understand the detailed regulations of each country.
Furthermore, given that there are not many lawyers in Japan who are familiar with the online advertising situation overseas, the hurdle for agencies to bear final responsibility for advertising distribution is extremely high.
Therefore, although the agency will endeavor to comply with overseas laws, the final responsibility will basically be borne by the advertiser. Of course, the extent of this will depend on the situation, but it is necessary to thoroughly reach an agreement and put the contract in writing in advance.
commission
For the reasons mentioned above, placing ads overseas tends to require a large amount of work. Therefore, it is important to design compensation and reach an agreement that takes these workloads into account. (For example, applying a different fee table than in Japan.)
Currency and time zone cannot be changed after the initial settings , so please note that if you want to change them, you will need to create a new account.
Whether to pay in "yen" or "local currency" depends on the client's accounting flow, so it is a good idea to understand and agree on this in advance. (For example, when direct transactions with local corporations occur, etc.)
Reference: Currency and time zone settings
Contract changes required
Contracts between advertisers ivory coast phone number resource and agencies need to be updated (or new contracts created) to take into account overseas advertising. The specifics will vary depending on the advertiser and the situation, but there are four main points to discuss:
Scope of responsibility for compliance with overseas laws
commission
Payment Method
Exchange risk
*Please consult with a lawyer before drafting a contract.
Scope of responsibility for compliance with overseas laws
It is not easy for an advertising agency that focuses on domestic activities to cover overseas laws. When advertising in multiple countries, it is necessary to comply with the laws of each country, and for products that are subject to strict regulations such as cosmetics and medicines, it is necessary to understand the detailed regulations of each country.
Furthermore, given that there are not many lawyers in Japan who are familiar with the online advertising situation overseas, the hurdle for agencies to bear final responsibility for advertising distribution is extremely high.
Therefore, although the agency will endeavor to comply with overseas laws, the final responsibility will basically be borne by the advertiser. Of course, the extent of this will depend on the situation, but it is necessary to thoroughly reach an agreement and put the contract in writing in advance.
commission
For the reasons mentioned above, placing ads overseas tends to require a large amount of work. Therefore, it is important to design compensation and reach an agreement that takes these workloads into account. (For example, applying a different fee table than in Japan.)