How to visualize the "advertising effect of external events" that cannot be measured with Google Analytics
Posted: Wed Dec 11, 2024 5:29 am
For example, in the following cases, Google Analytics (hereinafter referred to as GA) cannot correctly measure advertising effectiveness.
What we want to measure: Number of "medical appointments" made via the LINE app
User flow: [① Ad exposure] → [② Landing page] → [③ Lead to LINE by "Add as LINE friend"] → [④ Make a consultation appointment (on LINE)]
Even if you use an ad to direct users to the LP, GA tracking will not be possible between ② and ③.
In this article, we will introduce a way jamaica phone number resource to deal with this problem as simply as possible. Although it is a rough method that lacks accuracy, it is actually a method that can be used, so we hope that it will be helpful as one of the ideas!
>>Download the document set (service documents and case studies) to learn about Ollie's
In the case above, after the transition to LINE, the domain is no longer your own, so GA cannot measure the event.
For this reason, conversion points are often set to "clicks" on the LINE transition button on a website . However, if you evaluate ads based on "clicks," the following problems will occur:
I don't know which action led to a friend addition on LINE or a medical appointment
Accidental clicks are also counted as results.
In this state, it is difficult to properly evaluate and it is also difficult to pinpoint areas that need improvement.
What we did
In order to address the above issues and accurately visualize advertising results, we will link "clicks on the LINE transition button" with "event data that occurs on LINE (adding friends, making medical appointments, sales)."
To do this, we need a key to match each piece of data, and in this case we will use the "GA event occurrence time" and the "LINE friend addition time." (Image below)
What we want to measure: Number of "medical appointments" made via the LINE app
User flow: [① Ad exposure] → [② Landing page] → [③ Lead to LINE by "Add as LINE friend"] → [④ Make a consultation appointment (on LINE)]
Even if you use an ad to direct users to the LP, GA tracking will not be possible between ② and ③.
In this article, we will introduce a way jamaica phone number resource to deal with this problem as simply as possible. Although it is a rough method that lacks accuracy, it is actually a method that can be used, so we hope that it will be helpful as one of the ideas!
>>Download the document set (service documents and case studies) to learn about Ollie's
In the case above, after the transition to LINE, the domain is no longer your own, so GA cannot measure the event.
For this reason, conversion points are often set to "clicks" on the LINE transition button on a website . However, if you evaluate ads based on "clicks," the following problems will occur:
I don't know which action led to a friend addition on LINE or a medical appointment
Accidental clicks are also counted as results.
In this state, it is difficult to properly evaluate and it is also difficult to pinpoint areas that need improvement.
What we did
In order to address the above issues and accurately visualize advertising results, we will link "clicks on the LINE transition button" with "event data that occurs on LINE (adding friends, making medical appointments, sales)."
To do this, we need a key to match each piece of data, and in this case we will use the "GA event occurrence time" and the "LINE friend addition time." (Image below)