Build a goal-driven marketing team with a dashboard
Posted: Wed Dec 11, 2024 5:39 am
background
This is a story about a SaaS that helps generate leads through programmatic advertising.
When we first started supporting you macedonia phone number resource you were able to consistently achieve your target cost per eligible lead (*) thanks to the success of your Facebook ads.
However, due to the following triggers, we decided to understand the subsequent process, including the "cost per deal (※)" in real time, and work to improve our advertising operations.
Because the improvement in cost per lead had plateaued, it was necessary to find ways to further improve by evaluating subsequent processes as well.
The management department changed its policy to "maximize SQL*," and it became necessary to understand the sales conversion rate* and the number of sales obtained for each channel and content.
*Cost per valid lead: The cost per lead, excluding ineffective leads that cannot be sold, such as students or competitors.
*Cost per opportunity: The cost per lead that is converted into an opportunity.
*SQL: Leads that have the potential to be converted into opportunities and are recognized as targets for follow-up by sales.
*Conversion rate: The percentage of successful leads that result in an opportunity.
What we did
We built a dashboard that allows users to view media data and offline data in real time, and visualized the cost per deal and conversion rate for each medium.
We will refrain from introducing the specific dashboard contents this time, but will share the actual data we have compiled below. (We will not disclose the specific period, but it is the results for more than half a year.)
This is a story about a SaaS that helps generate leads through programmatic advertising.
When we first started supporting you macedonia phone number resource you were able to consistently achieve your target cost per eligible lead (*) thanks to the success of your Facebook ads.
However, due to the following triggers, we decided to understand the subsequent process, including the "cost per deal (※)" in real time, and work to improve our advertising operations.
Because the improvement in cost per lead had plateaued, it was necessary to find ways to further improve by evaluating subsequent processes as well.
The management department changed its policy to "maximize SQL*," and it became necessary to understand the sales conversion rate* and the number of sales obtained for each channel and content.
*Cost per valid lead: The cost per lead, excluding ineffective leads that cannot be sold, such as students or competitors.
*Cost per opportunity: The cost per lead that is converted into an opportunity.
*SQL: Leads that have the potential to be converted into opportunities and are recognized as targets for follow-up by sales.
*Conversion rate: The percentage of successful leads that result in an opportunity.
What we did
We built a dashboard that allows users to view media data and offline data in real time, and visualized the cost per deal and conversion rate for each medium.
We will refrain from introducing the specific dashboard contents this time, but will share the actual data we have compiled below. (We will not disclose the specific period, but it is the results for more than half a year.)