TrueView Action Campaigns are now fully transitioning to Video Action Campaigns
Posted: Wed Dec 11, 2024 5:47 am
TrueView action campaigns will automatically transition to video action campaigns
On June 11, 2021, Google announced that TrueView Action Campaigns (TVA), one of the YouTube advertising menus, will automatically be transitioned to Video Action Campaigns (VAC) from early 2022.
support.google.com
Upgrade to video action campaigns to get better results - Google Ads Help
June 11, 2021 More and more people nepal phone number resource are turning to YouTube to learn new skills, connect with others, and discover products to buy. In fact, YouTube viewers
New TVAs can be created until September 30, 2021, and existing TVAs can continue to be used until early 2022.
TVA was released in September 2016 as YouTube's first direct response menu for advertising, and VAC was released as its superior version in June 2020.
The main differences between TVA and VAC are the "display area" and "submission terms and conditions."
In terms of display area, TVA displays videos on the "YouTube video play page" and "Google video partners," while VAC will newly add the "YouTube home feed."
Source: Upgrade to video action campaigns to boost results
On the other hand, regarding the submission regulations, a responsive format is used when placing ads on the aforementioned "YouTube Home Feed," so VAC requires that you submit a "long ad headline" and "description."
The benefits of using VAC, in Google's words, are:
Drive Conversions
Run your campaigns across YouTube and beyond to get more conversions while minimizing your cost per conversion.
Improve your campaign performance
Video action campaigns combine ad inventory such as the YouTube home feed, YouTube video watch page, and Google video partners to help you reach new customers and improve your campaign performance.
Easily scale your campaigns
Video Action campaigns allow you to advertise in multiple locations within a single campaign, without having to set bids and budgets for each inventory source.
Source: About the Video Action Campaign
Google also shows that VAC leads to 20% more conversions per dollar compared to TVA.
In addition, the official blog for Google Marketing Livestream 2021, held on May 27, 2021 , mentioned the benefits of automation and advertising tool integration, and announced data that after Google compared and tested over 900 VACs, advertisers who integrated their Google Merchant Center product feeds achieved more than 60% more conversions at a lower cost than advertisers who did not.
Introducing Optimization Score for Video Action Campaigns
On June 11, 2021, Google announced that TrueView Action Campaigns (TVA), one of the YouTube advertising menus, will automatically be transitioned to Video Action Campaigns (VAC) from early 2022.
support.google.com
Upgrade to video action campaigns to get better results - Google Ads Help
June 11, 2021 More and more people nepal phone number resource are turning to YouTube to learn new skills, connect with others, and discover products to buy. In fact, YouTube viewers
New TVAs can be created until September 30, 2021, and existing TVAs can continue to be used until early 2022.
TVA was released in September 2016 as YouTube's first direct response menu for advertising, and VAC was released as its superior version in June 2020.
The main differences between TVA and VAC are the "display area" and "submission terms and conditions."
In terms of display area, TVA displays videos on the "YouTube video play page" and "Google video partners," while VAC will newly add the "YouTube home feed."
Source: Upgrade to video action campaigns to boost results
On the other hand, regarding the submission regulations, a responsive format is used when placing ads on the aforementioned "YouTube Home Feed," so VAC requires that you submit a "long ad headline" and "description."
The benefits of using VAC, in Google's words, are:
Drive Conversions
Run your campaigns across YouTube and beyond to get more conversions while minimizing your cost per conversion.
Improve your campaign performance
Video action campaigns combine ad inventory such as the YouTube home feed, YouTube video watch page, and Google video partners to help you reach new customers and improve your campaign performance.
Easily scale your campaigns
Video Action campaigns allow you to advertise in multiple locations within a single campaign, without having to set bids and budgets for each inventory source.
Source: About the Video Action Campaign
Google also shows that VAC leads to 20% more conversions per dollar compared to TVA.
In addition, the official blog for Google Marketing Livestream 2021, held on May 27, 2021 , mentioned the benefits of automation and advertising tool integration, and announced data that after Google compared and tested over 900 VACs, advertisers who integrated their Google Merchant Center product feeds achieved more than 60% more conversions at a lower cost than advertisers who did not.
Introducing Optimization Score for Video Action Campaigns