On May 4, 2021, the 10th annual YouTube Brandcast was held, where the CTV advertising format " Brand Extension " was introduced.
Until now, advertising formats delivered to CTV have lacked interactivity. As long as you are watching on a TV screen, even if you see an advertisement that interests you, it is difficult to seamlessly access product information.
Brand Extension solves this problem. When you paraguay phone number resource click the "SEND TO PHONE" button displayed during CTV ad playback using a remote control, a URL for the details of the ad is sent to your mobile device. The video content on the CTV continues, so there is no disruption to the viewing experience.
Advertising metrics such as conversions and CVR generated through brand extensions can be viewed from the Google Ads management screen.
YouTube is the Main Stream: Highlights from the 10th Annual Brandcast Delivered
A feature that automatically lists and displays products in videos (currently under testing as of May 2021)
Investing to empower the YouTube experience for the next generation of video
This article explains that this feature is not a unilateral generation of product links by YouTube, but rather a support tool for creators that can be used when video creators introduce or mention products. It does not mention how this feature will contribute to revenue (for both creators and YouTube). It will be interesting to see how this technology will lead to the development of advertising formats.
*This feature is listed on " YouTube test features and experiments ", where YouTube publishes test features.
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