The power of abstract thinking in advertising operations
Posted: Wed Dec 11, 2024 6:04 am
Now, let's consider the value of this abstraction using the concrete example of programmatic advertising work.
For example, let's say there was a case like this. (I apologize for speaking from an agency's perspective.)
The client's sales representative changed, and the new representative made the following request regarding advertising results:
"After checking past performance, I noticed that kenya phone number material the CPA for retargeting was gradually increasing, which is a concern. Please let me know the cause and countermeasures."
Now, let me list all the "concrete" answers to this question.
Changing audience lists has resulted in inefficient ad delivery
The delivery of new reach ads is on the decline, and audience lists are shrinking.
The addition of new creative assets has led to increased inefficient ad serving
As advertising budgets have increased, the amount of retargeting delivered has increased.
Increased exposure to mobile and tablet ads has led to an increase in inefficient clicks
Increasing ad exposure on app pages leads to more inefficient clicks
A change in bidding strategy has resulted in less efficient bidding
There is a problem with the advertising-related measurement tag, and conversions cannot be measured.
There is an issue with the parameters for measuring effectiveness, and conversions cannot be measured using advertising-related measurement tools.
There was a flaw in the Excel formula that was the basis for the results, and some CV data was missing from the calculation.
Ad-related measurement tags are not compatible with ITP
The reward rate for our company's point campaign is gradually decreasing
Product inventory is often insufficient, causing customers to miss out on purchasing opportunities
Prices of major products are rising compared to the past
The product delivery guarantee period is longer than in the past.
The number of customers dropping out of the site has increased due to changes to the first-view visuals on the site.
A competitor has started a price reduction campaign, which is causing customers to move to the competitor.
Specialized websites have appeared in popular product categories, weakening price competitiveness
Competitors have revamped their websites, weakening their competitive edge in terms of customer experience
Competitors are investing heavily in advertising, which is increasing auction pressure and driving up CPCs
Demand from target customers is on a downward trend due to seasonality
The impact of ITP is growing as more people use the latest version of iOS
Due to the increase in mobile usage, sites that are not mobile-compatible will see a relative decrease in overall CVR.
For example, let's say there was a case like this. (I apologize for speaking from an agency's perspective.)
The client's sales representative changed, and the new representative made the following request regarding advertising results:
"After checking past performance, I noticed that kenya phone number material the CPA for retargeting was gradually increasing, which is a concern. Please let me know the cause and countermeasures."
Now, let me list all the "concrete" answers to this question.
Changing audience lists has resulted in inefficient ad delivery
The delivery of new reach ads is on the decline, and audience lists are shrinking.
The addition of new creative assets has led to increased inefficient ad serving
As advertising budgets have increased, the amount of retargeting delivered has increased.
Increased exposure to mobile and tablet ads has led to an increase in inefficient clicks
Increasing ad exposure on app pages leads to more inefficient clicks
A change in bidding strategy has resulted in less efficient bidding
There is a problem with the advertising-related measurement tag, and conversions cannot be measured.
There is an issue with the parameters for measuring effectiveness, and conversions cannot be measured using advertising-related measurement tools.
There was a flaw in the Excel formula that was the basis for the results, and some CV data was missing from the calculation.
Ad-related measurement tags are not compatible with ITP
The reward rate for our company's point campaign is gradually decreasing
Product inventory is often insufficient, causing customers to miss out on purchasing opportunities
Prices of major products are rising compared to the past
The product delivery guarantee period is longer than in the past.
The number of customers dropping out of the site has increased due to changes to the first-view visuals on the site.
A competitor has started a price reduction campaign, which is causing customers to move to the competitor.
Specialized websites have appeared in popular product categories, weakening price competitiveness
Competitors have revamped their websites, weakening their competitive edge in terms of customer experience
Competitors are investing heavily in advertising, which is increasing auction pressure and driving up CPCs
Demand from target customers is on a downward trend due to seasonality
The impact of ITP is growing as more people use the latest version of iOS
Due to the increase in mobile usage, sites that are not mobile-compatible will see a relative decrease in overall CVR.