To summarize the important points from the above discussion,
The "bidding method" is determined by the "advertising goal" in the wizard, and the "bidding method" determines the "metrics to look at"
That is what it means.
One of the mistakes people often make when managing video ads is to compare view rates between different formats . This is not good. For example, even if you deliver ads using latvia phone number material the exact same video creative and targeting, if the bidding method (the video format used) is different, the view rate will go up or down . It is easy to use it as an evaluation indicator at any time, but it is important to use it appropriately depending on your advertising goals.
Another common misconception about video ad management is the assumption that "as the number of formats has increased, the billing methods have also become more complicated." Although the types of formats have become more diverse, there are only two billing methods: "pay per impression (CPM)" and "pay per view (CPV)." If you are familiar with search and display, you may think that there are also CPC and CPA billing methods, but there are only two types of billing.
Combining multiple formats
Finally, there are two types of skip-possible and skip-impossible formats:
Video Ad Sequencing (commonly known as VAS)
Video Reach Campaign (commonly known as VRC)
The former "VAS" combines "skippable in-stream", "non-skippable in-stream" and "bumper" to display to individual users in a specific order , allowing you to convey your message in the form of a story. You can also choose between two bidding methods: "target cost per impression" and "maximum cost per ad view".
The latter , "VRC," is still an alpha product (as of August 2020). "Skippable in-stream," "non-skippable in-stream," and "bumper" can be used together in one ad group . While VAS delivers video ads by specifying a "sequence," VRC delivers multiple video creatives in parallel, and Google's machine learning provides the most efficient combination for the goal (≒ bidding method).
