Changes since introducing the dashboard
Posted: Wed Dec 11, 2024 6:09 am
By creating this type of monitoring environment, the issues mentioned at the beginning of this article were also resolved.
1. With the increase in media and campaigns, we are overwhelmed with just understanding the monitoring figures. We can't even find the time to take action to improve.
1-1. I was looking at the management screens of many different media, and couldn’t get a sense of the bigger picture.
1-2. The Excel sheets for monitoring ended macedonia phone number material up numbering in the dozens, making them heavy and slow, or worse, causing them to break.
This has significantly reduced the time it takes to understand the numbers. I no longer have the feeling of not being able to get the whole picture, and I'm no longer frustrated by Excel's slowness.
Also, even if we wanted to check in more detail by category, the amount of work required to operate it was a hurdle (mentally as well), but this has been resolved.
2. Although online conversions are increasing, it is unclear whether they are leading to subsequent actions (purchases, business negotiations, etc.).
2-1. Advertisers tell me that they feel the quality of their leads has worsened since they increased their budget.
2-2. I feel like search has a higher conversion value than display, but I can't prove it.
Of course, there was a quantitative change in that the number of unnecessary conversions that did not lead to sales was reduced, but the biggest change was that " we no longer had to worry about whether or not they were leading to sales."
Until now, because it was a black box, there was uncertainty in judgment, which slowed down the speed and accuracy of judgments and actions. The biggest benefit is that this issue is no longer even brought up in discussions.
1. With the increase in media and campaigns, we are overwhelmed with just understanding the monitoring figures. We can't even find the time to take action to improve.
1-1. I was looking at the management screens of many different media, and couldn’t get a sense of the bigger picture.
1-2. The Excel sheets for monitoring ended macedonia phone number material up numbering in the dozens, making them heavy and slow, or worse, causing them to break.
This has significantly reduced the time it takes to understand the numbers. I no longer have the feeling of not being able to get the whole picture, and I'm no longer frustrated by Excel's slowness.
Also, even if we wanted to check in more detail by category, the amount of work required to operate it was a hurdle (mentally as well), but this has been resolved.
2. Although online conversions are increasing, it is unclear whether they are leading to subsequent actions (purchases, business negotiations, etc.).
2-1. Advertisers tell me that they feel the quality of their leads has worsened since they increased their budget.
2-2. I feel like search has a higher conversion value than display, but I can't prove it.
Of course, there was a quantitative change in that the number of unnecessary conversions that did not lead to sales was reduced, but the biggest change was that " we no longer had to worry about whether or not they were leading to sales."
Until now, because it was a black box, there was uncertainty in judgment, which slowed down the speed and accuracy of judgments and actions. The biggest benefit is that this issue is no longer even brought up in discussions.