While I am excited by this rapidly changing world, I also feel anxious and frustrated. This fast-paced and complex world betrays predictions, upsets plans, and makes it difficult to achieve things. How should we face this uncertainty?
The secret is agile.
We updated our mission, vision lithuania phone number material and values in February 2019. Our " vision = what we want to be " now includes the following:
" To become an agile marketing agency that realizes the diverse aspirations of our clients."
In these fast-paced times, we want to pioneer the concept of being an "agile marketing agency" as a marketing partner to our clients.
In this article, I would like to start by understanding the essence of agile and then consider how it can be implemented in the marketing field.
Agile is the "ideal state"
Before we talk about marketing, let's start by asking, "What is agile?" What does the word "agile" essentially mean, even though it is used in a variety of fields?
This is explained clearly in the book "An Invitation to Engineering Organization Theory: Thinking and Refactoring Organizations to Face Uncertainty."
The book describes Agile as follows:
A state in which uncertainty is reduced most efficiently by adapting to the environment. Since this is an ideal state, it is a point that can never be reached.
Agile is said to be "an ideal state for dealing with uncertainty." Here is a brief summary of the book's contents.
First of all, whatever you do, there is a beginning and an end. For example, in business, the beginning is "I want to create a new business and grow the company" and the end is "The game business is successful and the company's sales have increased by 120%." For example, in the case of a family, the beginning is "I want to create a comfortable living environment" and the end is "I moved to a rental house with a built-in kitchen and a study."
In this case, each "beginning" starts with something vague, such as a "new business" or a "comfortable living environment." The process from this "beginning" to the "end" can be thought of as "making something happen."
In other words, "making something happen" can be understood as "the process of transitioning from a state of high
