The ideal image of a better advertising manager, based on medical advertising regulations
Posted: Wed Dec 11, 2024 6:16 am
The pursuit of results and the difficulty of not forgetting one's original intentions
A good advertising manager worries and thinks every day about how to communicate the products and services they are responsible for in an attractive way.
However, as you get used to managing ads and spend your days chasing quantitative targets, you may become a "bad ad manager" who doesn't consider the feelings of consumers. In particular morocco phone number material if the subject is medical care that concerns people's lives and health, the responsibility is not small.
This time, I would like to consider how to be a better ad manager, based on trends in medical advertising regulations.
Changes in medical advertising regulations
There are several rules regarding expressions in advertising, including the Act against Unjustifiable Premiums and Misleading Representations. Information related to "pharmaceuticals" and "medical devices" is handled under a separate law called the " Pharmaceutical and Medical Device Act (formerly the Pharmaceutical Affairs Act) ." And even in the field of "medical care," which contains a lot of specialized information, there are of course laws regarding the dissemination of that information and advertising.
Let's look back at these rules in chronological order to get a better understanding.
The previous Medical Care Act (before 1992) stipulated "matters that may be advertised" regarding medical practices, etc. This has served as the basis for advertising regulations to this day.
The original rules allowed the following information to be advertised:
A statement that you are a doctor or dentist, and the name of your medical department (as specified by government ordinance or approved by the Minister of Health, Labour and Welfare)
Name, telephone number and address of the hospital or clinic
Name of doctor or dentist engaged in regular medical treatment
Consultation date or hours
Availability of inpatient facilities, and names of other hospitals or clinics to which you can be referred
Information related to medical records and other records related to medical treatment
From the above, we can see that there are strict restrictions on what can be advertised. To begin with, regulations on medical advertising are not based on a negative list method that lists things that must not be expressed, but on a positive list method that lists things that may be expressed . From this, we can read the message from the authorities that medical-related advertising should be handled with particular caution .
A good advertising manager worries and thinks every day about how to communicate the products and services they are responsible for in an attractive way.
However, as you get used to managing ads and spend your days chasing quantitative targets, you may become a "bad ad manager" who doesn't consider the feelings of consumers. In particular morocco phone number material if the subject is medical care that concerns people's lives and health, the responsibility is not small.
This time, I would like to consider how to be a better ad manager, based on trends in medical advertising regulations.
Changes in medical advertising regulations
There are several rules regarding expressions in advertising, including the Act against Unjustifiable Premiums and Misleading Representations. Information related to "pharmaceuticals" and "medical devices" is handled under a separate law called the " Pharmaceutical and Medical Device Act (formerly the Pharmaceutical Affairs Act) ." And even in the field of "medical care," which contains a lot of specialized information, there are of course laws regarding the dissemination of that information and advertising.
Let's look back at these rules in chronological order to get a better understanding.
The previous Medical Care Act (before 1992) stipulated "matters that may be advertised" regarding medical practices, etc. This has served as the basis for advertising regulations to this day.
The original rules allowed the following information to be advertised:
A statement that you are a doctor or dentist, and the name of your medical department (as specified by government ordinance or approved by the Minister of Health, Labour and Welfare)
Name, telephone number and address of the hospital or clinic
Name of doctor or dentist engaged in regular medical treatment
Consultation date or hours
Availability of inpatient facilities, and names of other hospitals or clinics to which you can be referred
Information related to medical records and other records related to medical treatment
From the above, we can see that there are strict restrictions on what can be advertised. To begin with, regulations on medical advertising are not based on a negative list method that lists things that must not be expressed, but on a positive list method that lists things that may be expressed . From this, we can read the message from the authorities that medical-related advertising should be handled with particular caution .