Is your advertising effectiveness measurement tool gathering dust?
Posted: Wed Dec 11, 2024 6:27 am
Background to the interview
In the field of performance-based advertising, we have recently been hearing more and more frequently from advertisers that , "I've introduced an ad effectiveness measurement tool, but I don't feel like I'm using it effectively ." In light of this, we interviewed Lockon Co., Ltd., the company behind ADEBiS, the ad effectiveness measurement tool with the largest market share.
LOCKON Co., Ltd. and AD EBISU, self-introduction of the person in charge
[Suzuki]: First of all, could you please norway phone number material introduce yourselves, Lockon, ADEBiS (hereafter referred to as AdEbis), and each of you?
[Mr. Adachi (hereafter, honorifics omitted)]: Let me start. My name is Aiki Adachi, and I am the manager of the Marketing Platform Strategy Planning Department of the Corporate Strategy Division. I started as a consultant at Lockon, and now I work in management and planning positions, mainly in charge of business and service planning and execution support.
Lockon is a marketing robot company that develops its own products. Among them, AdEbis has been the No. 1 service in the advertising measurement field in terms of the number of companies that have adopted it since 2006, and has been adopted by over 7,000 accounts to date .
The main value it provides is providing "data" to help marketers in various industries, such as EC, real estate, human resources, and finance, consider solutions to questions such as "How should I reach new customers?" and "How much should I spend on what to get the results I want most (maximizing new customer acquisitions, sales, and profits)?"
AD EBISU's unique features include its low price, high functionality, high conversion measurement accuracy, scalability that allows it to be linked to other services, and usability, which have earned it a positive reputation.
Is that about it for Adobe Ebisu's explanation? Thank you.
[Mr. Fujiwara (hereafter, honorifics omitted)]: My name is Ryota Fujiwara from the AD EBISU Consulting Services Division. I am mainly in charge of sales to agencies. I look forward to working with you.
[Shinada-san (hereafter, honorifics omitted)]: My name is Shinada Nonoko, and I also work in the Ad Ebis Consulting Services Department. I'm on the same team as Fujiwara, and I'm mainly in charge of sales to agencies. Recently, I've also been working hard on direct sales! I look forward to working with you.
In the field of performance-based advertising, we have recently been hearing more and more frequently from advertisers that , "I've introduced an ad effectiveness measurement tool, but I don't feel like I'm using it effectively ." In light of this, we interviewed Lockon Co., Ltd., the company behind ADEBiS, the ad effectiveness measurement tool with the largest market share.
LOCKON Co., Ltd. and AD EBISU, self-introduction of the person in charge
[Suzuki]: First of all, could you please norway phone number material introduce yourselves, Lockon, ADEBiS (hereafter referred to as AdEbis), and each of you?
[Mr. Adachi (hereafter, honorifics omitted)]: Let me start. My name is Aiki Adachi, and I am the manager of the Marketing Platform Strategy Planning Department of the Corporate Strategy Division. I started as a consultant at Lockon, and now I work in management and planning positions, mainly in charge of business and service planning and execution support.
Lockon is a marketing robot company that develops its own products. Among them, AdEbis has been the No. 1 service in the advertising measurement field in terms of the number of companies that have adopted it since 2006, and has been adopted by over 7,000 accounts to date .
The main value it provides is providing "data" to help marketers in various industries, such as EC, real estate, human resources, and finance, consider solutions to questions such as "How should I reach new customers?" and "How much should I spend on what to get the results I want most (maximizing new customer acquisitions, sales, and profits)?"
AD EBISU's unique features include its low price, high functionality, high conversion measurement accuracy, scalability that allows it to be linked to other services, and usability, which have earned it a positive reputation.
Is that about it for Adobe Ebisu's explanation? Thank you.
[Mr. Fujiwara (hereafter, honorifics omitted)]: My name is Ryota Fujiwara from the AD EBISU Consulting Services Division. I am mainly in charge of sales to agencies. I look forward to working with you.
[Shinada-san (hereafter, honorifics omitted)]: My name is Shinada Nonoko, and I also work in the Ad Ebis Consulting Services Department. I'm on the same team as Fujiwara, and I'm mainly in charge of sales to agencies. Recently, I've also been working hard on direct sales! I look forward to working with you.