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Decoy pricing: Shaping consumer decisions

Posted: Wed Dec 11, 2024 6:49 am
by zihadhosenjm22
For example, when offering three different subscription plans for a streaming service, a business could launch a mid-range plan with fewer features for almost the same price as the premium plan. This makes the premium plan more attractive in comparison and encourages customers to choose it.

Finally, subscription pricing is another powerful psychological pricing list of malaysia whatsapp phone numbers that focuses on building long-term customer loyalty . By offering products or services through a subscription model, businesses can create a predictable, ongoing revenue stream while fostering strong customer relationships .

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Subscription Pricing: Build Customer Loyalty
For example, companies like Netflix and Spotify have successfully used subscription pricing to retain loyal customers who are willing to pay a monthly fee to access their content libraries.