Hosting and page loading speed
Posted: Wed Dec 11, 2024 9:34 am
The speed of loading a page is influenced by several factors. Some of them are related to the page code itself, its poor optimization and too large, uncompressed images that have to load along with the page. The additional number of scripts and plugins does not help either. Therefore, you need to eliminate these elements from the portal and verify whether you still have a problem with the time it takes to fully load the site. If so, it may turn out that the fault lies with the hosting.
The loading speed will therefore depend on the resources that we have made available to us by the hosting company. We also need to know whether we have our own space on the server or are using a shared solution? In the latter case, it may turn out that we share an IP address with someone who uses the resources for improper activities, such as sending spam, which will make us suffer when Google blocks such an address. It is therefore good to use specialist solutions to be sure of speed and security.
There can also be no situation in which the page is not accessible to Google robots that want to enter it to check its content. This will not have a good effect on the indexing of our site. If Google robots do not receive a clear message that pages should not be indexed (for example, it is undergoing maintenance), they will try to index again from time to time. If the situation repeats itself many times, the page may disappear from the search results.
We also cannot forget about the so-called TTFB time – it is counted from the user sending a query to the server until his computer receives the first byte of data. It also shows how fast our website works.
Hosting solutions such as NVMe drives, LiteSpeed server with LS Cache plugin or REDIS in WordPress , as well as HTTP/2 protocol can significantly speed up the operation of websites.
Hosting Security and SEO
What does secure hosting mean? For website owners, it is hosting that can handle technical problems if they occur, but most importantly, it can easily eliminate hacker attacks. This means DDOS attacks or other activities that can cause a website to become infected with viruses, and as a result, users may be informed that it is dangerous when visiting it.
It is worth noting that by entering the phrase "This page may have been hacked" in your browser, you can go to the official Google support page , where you will receive information that pages that provide harmful or spammy content for download, use practices that are harmful or dangerous to users, or have been hacked, are blocked in the search results.
Therefore, when choosing a website hosting – regardless of whether it is for a personal blog or an e-shop – we must be guided by the security factor of our files and data, as well as what support we will receive from the hosting company in the event of an unforeseen attack or failure. Good practices of hosting companies include frequent data backups and tools that help speed up data loading.
Having your website blocked in search results is a very severe viber database penalty for website owners and they cannot afford it, so it is worth choosing the right business partner who will ensure our security and allow us to focus on selling our product or service, and will take care of the technological issues.
Hosting and SEO Reliability
The server on which the site is located should be accessible to Google tools at all times. Robots that are responsible for indexing cannot encounter server errors when scanning the site – we are talking about 5xx errors here. A lack of indexing that is repeated, plus errors and viruses on the site, will ultimately result in the portal being blocked in search results.
But that's not all! The threat of a lower ranking is one thing, but hosting failures are something completely different. It's worth recalling the failures of large hosting providers. In 2014, a huge failure of one of the operators affected the Polish internet - in this case, the reason was a damaged disk array on which user files were stored. In 2019, a DDOS attack took place, which hindered access to services for many users. In 2017, problems affected the data center in Strasbourg and on that day, websites such as:
Furgonetka.pl
Wirtualnemedia.pl
Android.com.pl
Plusliga.pl
Lsk.pspl.pl
FCBarca.com
BLK.pl
baselinker.com
300polityka.pl
gazetapolska.pl.
Of course, these are just a few selected examples.
How does such a failure affect SEO? Small websites and online stores may even see increases in positions by a few points, caused by declines in industry leaders. It all really depends on how many subpages our website has and whether it has already been indexed or not. In the case of small websites, if Googlebot indexed the content of a subpage yesterday, it will probably appear on it in a few days, so the website ranking will not be lowered.
However, it should be noted that Google does not look kindly on pages that are unavailable at the time of indexing. If we are actually planning maintenance work, let's try to ensure that the server sends the robots the appropriate HTTP code that will inform them that this is a temporary state. Therefore, if such a situation occurs, it is worth trying to ensure that the website returns the appropriate information to the scanner, the HTTP code informing about the unavailability of the content at that moment. After such failures, it takes some time to return to normal, unless the server failure was associated with an infection of the page, then we have longer work ahead of us.
The loading speed will therefore depend on the resources that we have made available to us by the hosting company. We also need to know whether we have our own space on the server or are using a shared solution? In the latter case, it may turn out that we share an IP address with someone who uses the resources for improper activities, such as sending spam, which will make us suffer when Google blocks such an address. It is therefore good to use specialist solutions to be sure of speed and security.
There can also be no situation in which the page is not accessible to Google robots that want to enter it to check its content. This will not have a good effect on the indexing of our site. If Google robots do not receive a clear message that pages should not be indexed (for example, it is undergoing maintenance), they will try to index again from time to time. If the situation repeats itself many times, the page may disappear from the search results.
We also cannot forget about the so-called TTFB time – it is counted from the user sending a query to the server until his computer receives the first byte of data. It also shows how fast our website works.
Hosting solutions such as NVMe drives, LiteSpeed server with LS Cache plugin or REDIS in WordPress , as well as HTTP/2 protocol can significantly speed up the operation of websites.
Hosting Security and SEO
What does secure hosting mean? For website owners, it is hosting that can handle technical problems if they occur, but most importantly, it can easily eliminate hacker attacks. This means DDOS attacks or other activities that can cause a website to become infected with viruses, and as a result, users may be informed that it is dangerous when visiting it.
It is worth noting that by entering the phrase "This page may have been hacked" in your browser, you can go to the official Google support page , where you will receive information that pages that provide harmful or spammy content for download, use practices that are harmful or dangerous to users, or have been hacked, are blocked in the search results.
Therefore, when choosing a website hosting – regardless of whether it is for a personal blog or an e-shop – we must be guided by the security factor of our files and data, as well as what support we will receive from the hosting company in the event of an unforeseen attack or failure. Good practices of hosting companies include frequent data backups and tools that help speed up data loading.
Having your website blocked in search results is a very severe viber database penalty for website owners and they cannot afford it, so it is worth choosing the right business partner who will ensure our security and allow us to focus on selling our product or service, and will take care of the technological issues.
Hosting and SEO Reliability
The server on which the site is located should be accessible to Google tools at all times. Robots that are responsible for indexing cannot encounter server errors when scanning the site – we are talking about 5xx errors here. A lack of indexing that is repeated, plus errors and viruses on the site, will ultimately result in the portal being blocked in search results.
But that's not all! The threat of a lower ranking is one thing, but hosting failures are something completely different. It's worth recalling the failures of large hosting providers. In 2014, a huge failure of one of the operators affected the Polish internet - in this case, the reason was a damaged disk array on which user files were stored. In 2019, a DDOS attack took place, which hindered access to services for many users. In 2017, problems affected the data center in Strasbourg and on that day, websites such as:
Furgonetka.pl
Wirtualnemedia.pl
Android.com.pl
Plusliga.pl
Lsk.pspl.pl
FCBarca.com
BLK.pl
baselinker.com
300polityka.pl
gazetapolska.pl.
Of course, these are just a few selected examples.
How does such a failure affect SEO? Small websites and online stores may even see increases in positions by a few points, caused by declines in industry leaders. It all really depends on how many subpages our website has and whether it has already been indexed or not. In the case of small websites, if Googlebot indexed the content of a subpage yesterday, it will probably appear on it in a few days, so the website ranking will not be lowered.
However, it should be noted that Google does not look kindly on pages that are unavailable at the time of indexing. If we are actually planning maintenance work, let's try to ensure that the server sends the robots the appropriate HTTP code that will inform them that this is a temporary state. Therefore, if such a situation occurs, it is worth trying to ensure that the website returns the appropriate information to the scanner, the HTTP code informing about the unavailability of the content at that moment. After such failures, it takes some time to return to normal, unless the server failure was associated with an infection of the page, then we have longer work ahead of us.