How to set up keyword matching?
Posted: Wed Dec 11, 2024 10:15 am
To determine the match type, log in to your Google Ads account, then select “Keywords” from the left sidebar. Next, click the large plus button on the main screen and select your ad group.
In the "Add keywords" text box, enter the keywords you band database want to use. In this step, you can decide what match your words will be in or leave them in broad match, and modify them after saving. Finally, click "Save".
Adding Keywords to the Search Network
Adding Keywords to the Search Network
If you are using broad match and want to change the type of adjustment for one or more keywords - you can do it. To reconfigure, click "Keywords" in the menu on the left. Then select the keyword you want to modify. In the selection box, you can change the type of adjustment, and in the case of using the broad match modifier, manually apply the "+" symbol and save the whole thing.
Changing keyword matching
Changing keyword matching
Summary
The choice between less precise word matching and exact matching depends on the business and the service being advertised. It is worth using a combination of broad keywords and more targeted, exact match keywords in one campaign. Remember to constantly optimize your keywords and monitor your campaigns so that you can react effectively at the right time.
In the "Add keywords" text box, enter the keywords you band database want to use. In this step, you can decide what match your words will be in or leave them in broad match, and modify them after saving. Finally, click "Save".
Adding Keywords to the Search Network
Adding Keywords to the Search Network
If you are using broad match and want to change the type of adjustment for one or more keywords - you can do it. To reconfigure, click "Keywords" in the menu on the left. Then select the keyword you want to modify. In the selection box, you can change the type of adjustment, and in the case of using the broad match modifier, manually apply the "+" symbol and save the whole thing.
Changing keyword matching
Changing keyword matching
Summary
The choice between less precise word matching and exact matching depends on the business and the service being advertised. It is worth using a combination of broad keywords and more targeted, exact match keywords in one campaign. Remember to constantly optimize your keywords and monitor your campaigns so that you can react effectively at the right time.