So what does this mean? These updates may serve as a warning or a wake-up call for businesses to make sure their website is up to snuff before the next round hits.
Google Penguin was originally announced in April 2012 as an u phone number list india pdate aimed at decreasing the rankings of websites that violate Google’s Webmaster Guidelines. Penguin put a halt to black-hat SEO methods and linking schemes to achieve higher rankings unethically.
Various Penguin updates were released multiples times in 2012 and 2013 with a “refresh” called Penguin 3.0 in 2014. Additional rollouts of the Penguin update are expected which will affect many more websites in the near future.
Though the recent changes in October were not admitted to being Penguin updates, we can consider these a warning. The next rollout could cause many websites to lose their rankings while others notice a significant increase. Now is the time to take precautions to avoid a loss in rankings.
How Do You Avoid Being Penalized?
Remember, the Penguin update penalizes websites with improper link building practices. The main takeaway: your link profile should appear natural. Here are a few tips you should keep in mind:
Remove Bad Links
Google isn’t happy about paid links as an SEO method and can spot them right away. If you paid for links or joined private blog networks, it’s time to remove all bad links from your website.
