One of the themes Andrew drives home in his interview, and one that we rich people phone number have been preaching for some time now, is that it’s all about quality content. Optimize by the rules, but at the end of the day, if you’re not creating a steady flow of good content, no one is going to care.I just got through reading Nick Stamoulis’ blog on ramping up SEO during slow business periods. Loved it! Not just because Nick is a Boston-guy and that’s my old turf (although that’s one reason perhaps), but because he makes great sense!
1. Cut back on your online advertising
2. Minimize your PPC spend
3. Don’t go to that tradeshow
4. Learn SEO yourself and do it in-house (or use an affordable agency… *hint hint*)
We see fluctuations in traffic with our clients all the time. In fact a couple clients in particular see traffic dip in fall months – usually around September and then pick back up in January and February. While we never like to see traffic dip there are usually good reasons. If they work with the GSA (Government Services Administration) which are the buyers of products and solutions for the government, then this is a natural period of slowing, since their buying cycle ends in September and budgets for the following year aren’t available. In fact, budgets drying up could be the case for many IT buyers at non-government entities.
