Think about it for a moment: how many times have you listened to germany phone number library your customers describe their problems? How many times have you asked them to do so? In what words? How have you transformed their story into something useful for your company?
Knowing how to ask and knowing how to listen are at the heart of the concept of buyer persona and its definition.
Furthermore, they are the key that you can use to investigate the mind-set, values, motivations and behaviors of your target, which are the real driving force behind purchasing, by answering apparently simple questions such as:
Why should my potential customer be interested in a product/service from my company?
What are the main daily problems my potential customer faces? How can I solve them?
What values do you believe in?
How does your decision-making process go before purchasing a product/service like mine?
In this regard, it is always useful to support the buyer persona with the analysis and creation of the user profile canvas , which helps you have the key questions at hand to get to the real problems and situations experienced by your personas.
This canvas supports you as you investigate these four directions:
To do : What does the user get/achieve through your product/service?
Use cases : everything that has to do with the interaction between product/service and user.
Benefits : What is it about your product/service that makes the user happy?
Difficulty : What is it about your product/service that bothers or worries the user?
To encourage your creativity and your skills as a profiler, use photos, images, quotes; try to discover real situations and examples, in order to find stories and document them.
