Key aspects to consider when launching a BETA
Posted: Tue Dec 17, 2024 5:17 am
The world of marketing has changed rapidly. The arrival of the Internet and, subsequently, the explosion of social networks, closely followed by the mobile web, have brought about structural changes in everything related to the launch of new products.
There are two ways to implement a new web project: show it in all its glory after being tested in a very select way by tester-users or launch a beta platform that is much more than a test platform; it is a state that has been proven to be very positive for the future of the startup or company.
Now the question is, what are the aspects to take nurse data into account when launching a Beta in the era of social networks and web 2.0?
Marketing professionals know that at the present time, the functions of advertising, marketing and communication tend to become tactics. What does this mean? Promotion, promotion, promotion; press releases, advertising campaigns, online marketing strategies … in general terms, a new product or service must communicate its existence to the market and simultaneously begin to satisfy the needs of users and open the doors to new alliances with the competition or with those companies that we are interested in taking advantage of existing synergies.
A limited vision, however, has its negative aspects, especially if we take into account that a product is not a press release or an event. A new product or service seeks to generate emotional impulses and to ensure that its introduction on the market translates into sales figures.
You may also be interested in: IV Cloud Day Valencia. EuroCloud Spain once again arouses great interest in the Cloud
The process of launching a new product or service begins long before all the communication inherent to it is generated and continues long after it has been launched on the market.
There are two ways to implement a new web project: show it in all its glory after being tested in a very select way by tester-users or launch a beta platform that is much more than a test platform; it is a state that has been proven to be very positive for the future of the startup or company.
Now the question is, what are the aspects to take nurse data into account when launching a Beta in the era of social networks and web 2.0?
Marketing professionals know that at the present time, the functions of advertising, marketing and communication tend to become tactics. What does this mean? Promotion, promotion, promotion; press releases, advertising campaigns, online marketing strategies … in general terms, a new product or service must communicate its existence to the market and simultaneously begin to satisfy the needs of users and open the doors to new alliances with the competition or with those companies that we are interested in taking advantage of existing synergies.
A limited vision, however, has its negative aspects, especially if we take into account that a product is not a press release or an event. A new product or service seeks to generate emotional impulses and to ensure that its introduction on the market translates into sales figures.
You may also be interested in: IV Cloud Day Valencia. EuroCloud Spain once again arouses great interest in the Cloud
The process of launching a new product or service begins long before all the communication inherent to it is generated and continues long after it has been launched on the market.