21 Best Email Templates to Increase Engagement and Responses in 2024
Posted: Tue Dec 03, 2024 9:15 am
The average open rate for cold emails ranges between 20% and 40%.
More than half of cold emails sent aren't even opened!
Therefore, all your cold emails must have value, contain eye-catching elements and, above all, they must stand out.
However, we know that it’s not always easy to create effective emails, which is why we’ve collected 21 exceptional templates that you can duplicate in seconds.
Increase engagement with your cold emails
The impact of a well-designed sales email on prospects can be significant.
Can:
influence the perception of your brand,
influence their purchasing decisions,
and ultimately, drive conversions.
A compelling sales email not only informs, but engages, persuades and builds a relationship with your prospects!
If you want to learn how to write personalized emails in just 30 seconds, check out this video.
I Got a 20% Conversion Rate with AI-Generated Cold Emails
If you watched the video and feel curious to try out the cold email generator, try it yourself
If your cold email doesn’t stand out or offer value, your prospects won’t respond.
No response → no scheduled meetings → zero opportunities for business growth.
So, what is the best structure for a cold email that will get prospects to get in touch with you?
Once you've written your first draft, ask yourself these three questions:
Does the body of the email clearly express the value of your product?
Does it answer your prospects' problems by offering solutions?
Does it include a compelling call to action?
If the answer to any of these questions is no, then it's time to refine algeria phone number list the body of your sales email by following the tips above.
21 Cold Email Templates to Increase Response Rate
1. Sales Emails to Break the Pattern
Subject : Hi, I have an idea for {{Company}}
Good morning {{Firstname}},
I saw that you are advertising on Facebook, so I assume you are trying to acquire new patients as the team continues to grow.
I don't know what your experience with advertising has been so far, but what we hear from most clinic owners is that ads are no longer profitable.
Our experience is quite different. As an agency, we have helped over 50 clinics get over 100 qualified leads per month with instant forms (a specific type of ad).
Do you think this could help your team?
Happy {{day}}
{{Name}}
{{URL}}
Scaling Dental Clinics with Paid Ads since 2020
What makes this email template effective?
Pattern Breaker : Greeting in another language shows the sender's personality and grabs the recipient's attention.
Researched fact : The introduction shows that the writer has done research on the recipient. This makes the content of the email more relevant.
Highlighted pain point : Shows that you understand your prospects' pain points, which helps build trust around your solution.
Social Proof : Add numbers as social proof to build credibility and stand out from competitors.
Interest-based CTA : Instead of asking for a call or meeting in the first email, aim to get a response and confirm interest.
Keywords in the signature : Depending on your target, you can add slogans and keywords to the signature to make the email more relevant from the moment it is read.
The Right Length : The sweet spot is to write 75 to 125 words in your cold emails. This range gets 5 to 15% higher response rates than longer or shorter emails.
Duplicate this campaign
2. Ask an interest-based question
Subject : Presentation
Hello {{firstName}},
I saw that you implemented {{tool1}} and {{tool2}} in {{companyName}}. How do you integrate them together?
Just last week, I was discussing with {{firstNamesRef}} at {{similarcompany}} how the integration between {{tool1}} and {{tool2}} had impacted these operations thanks to {{mycompanyName}}.
Interested in integrating your stack on a single platform?
Best regards,
{{signature}}
What makes this email template effective?
Intriguing and short subject line : The subject line is short enough to grab attention without giving too much away.
The first line is about the recipient : The first few sentences are completely personalized for each prospect using variables, explaining the unique reason they are getting in touch.
Social Proof : Mention customers similar in size or challenges, making your solution more relevant.
Interest-based question : Use an interest-based question that is difficult to answer negatively. After confirming interest, you can schedule a meeting with your prospects in the next email.
Duplicate this campaign
3. Use niche references
Subject : A quick question {{firstName}}
Hello {{firstName}},
{{icebreaker}} – a specific detail regarding their hiring needs, particularly for software engineers.
If you find yourself in these situations, let's have a chat:
a) you strongly believe in the quality of the software
b) you need support for design and development
c) You would be willing to pay between $3,000 and $6,000 per month for a qualified software engineer
Why This Sales Email Template Works
Relevant Icebreaker : If you offer outsourcing services, you can reference your prospects' job postings to remind them that they need your services.
It's straightforward : Points a) and b) will help you confirm interest and immediately give your prospects a reason to talk to you.
Clear Expectations : Point c) captures attention by offering unique value that will make your potential customers curious to learn more about your services.
Niche References : Always use references that your potential customers know, it will help you build credibility twice as fast. The more specific the references, the more responses you will get.
Clear Call to Action : Use a short, specific CTA to guide your prospects to take action and get an immediate yes or no answer.
More than half of cold emails sent aren't even opened!
Therefore, all your cold emails must have value, contain eye-catching elements and, above all, they must stand out.
However, we know that it’s not always easy to create effective emails, which is why we’ve collected 21 exceptional templates that you can duplicate in seconds.
Increase engagement with your cold emails
The impact of a well-designed sales email on prospects can be significant.
Can:
influence the perception of your brand,
influence their purchasing decisions,
and ultimately, drive conversions.
A compelling sales email not only informs, but engages, persuades and builds a relationship with your prospects!
If you want to learn how to write personalized emails in just 30 seconds, check out this video.
I Got a 20% Conversion Rate with AI-Generated Cold Emails
If you watched the video and feel curious to try out the cold email generator, try it yourself
If your cold email doesn’t stand out or offer value, your prospects won’t respond.
No response → no scheduled meetings → zero opportunities for business growth.
So, what is the best structure for a cold email that will get prospects to get in touch with you?
Once you've written your first draft, ask yourself these three questions:
Does the body of the email clearly express the value of your product?
Does it answer your prospects' problems by offering solutions?
Does it include a compelling call to action?
If the answer to any of these questions is no, then it's time to refine algeria phone number list the body of your sales email by following the tips above.
21 Cold Email Templates to Increase Response Rate
1. Sales Emails to Break the Pattern
Subject : Hi, I have an idea for {{Company}}
Good morning {{Firstname}},
I saw that you are advertising on Facebook, so I assume you are trying to acquire new patients as the team continues to grow.
I don't know what your experience with advertising has been so far, but what we hear from most clinic owners is that ads are no longer profitable.
Our experience is quite different. As an agency, we have helped over 50 clinics get over 100 qualified leads per month with instant forms (a specific type of ad).
Do you think this could help your team?
Happy {{day}}
{{Name}}
{{URL}}
Scaling Dental Clinics with Paid Ads since 2020
What makes this email template effective?
Pattern Breaker : Greeting in another language shows the sender's personality and grabs the recipient's attention.
Researched fact : The introduction shows that the writer has done research on the recipient. This makes the content of the email more relevant.
Highlighted pain point : Shows that you understand your prospects' pain points, which helps build trust around your solution.
Social Proof : Add numbers as social proof to build credibility and stand out from competitors.
Interest-based CTA : Instead of asking for a call or meeting in the first email, aim to get a response and confirm interest.
Keywords in the signature : Depending on your target, you can add slogans and keywords to the signature to make the email more relevant from the moment it is read.
The Right Length : The sweet spot is to write 75 to 125 words in your cold emails. This range gets 5 to 15% higher response rates than longer or shorter emails.
Duplicate this campaign
2. Ask an interest-based question
Subject : Presentation
Hello {{firstName}},
I saw that you implemented {{tool1}} and {{tool2}} in {{companyName}}. How do you integrate them together?
Just last week, I was discussing with {{firstNamesRef}} at {{similarcompany}} how the integration between {{tool1}} and {{tool2}} had impacted these operations thanks to {{mycompanyName}}.
Interested in integrating your stack on a single platform?
Best regards,
{{signature}}
What makes this email template effective?
Intriguing and short subject line : The subject line is short enough to grab attention without giving too much away.
The first line is about the recipient : The first few sentences are completely personalized for each prospect using variables, explaining the unique reason they are getting in touch.
Social Proof : Mention customers similar in size or challenges, making your solution more relevant.
Interest-based question : Use an interest-based question that is difficult to answer negatively. After confirming interest, you can schedule a meeting with your prospects in the next email.
Duplicate this campaign
3. Use niche references
Subject : A quick question {{firstName}}
Hello {{firstName}},
{{icebreaker}} – a specific detail regarding their hiring needs, particularly for software engineers.
If you find yourself in these situations, let's have a chat:
a) you strongly believe in the quality of the software
b) you need support for design and development
c) You would be willing to pay between $3,000 and $6,000 per month for a qualified software engineer
Why This Sales Email Template Works
Relevant Icebreaker : If you offer outsourcing services, you can reference your prospects' job postings to remind them that they need your services.
It's straightforward : Points a) and b) will help you confirm interest and immediately give your prospects a reason to talk to you.
Clear Expectations : Point c) captures attention by offering unique value that will make your potential customers curious to learn more about your services.
Niche References : Always use references that your potential customers know, it will help you build credibility twice as fast. The more specific the references, the more responses you will get.
Clear Call to Action : Use a short, specific CTA to guide your prospects to take action and get an immediate yes or no answer.