But things took a wild turn in recent years. Stanley shook things up by aiming their sights at a whole new target audience.
In 2016, they released the first version of the Quencher in four colors.
But it was a flop. They even decided to discontinue the new zealand girls whatsapp number product in 2019 due to poor performance.
Luckily, Stanley found an unexpected ally in The Buy Guide, an online shopping blog started by three moms. They were fans of the Quencher and promoted it to their readers and followers.
They also played a huge role in reshaping Stanley’s approach and spotlighting an untapped market: women.
They straight up told Stanley, “You’re marketing this cup to the wrong people.”
They emphasized the importance of creating products that connect with women’s daily lives and styles, not just their outdoor activities.
As a result, Stanley relaunched the Quencer in a brand new set of pastel colors in June 2020, which sold out within three weeks.
Stanley Quencher new pastel colors
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