This allows the company to be seen as an authoritative source of industry content and news, and therefore enjoy a good reputation among consumers.
Toptal, for example in this Adv, tries to reach the public by providing advice and in-depth content. It also does so by involving a large user base, talking about an increasingly present need in companies, that of agile work .
6. Elon University
Elon-University-adv-linkedin
“We need you, Elon! If we reach $6,370 in donations by midnight tonight, we will unlock a $500,000 Odyssey Scholarship! Let’s make #ElonDay history!!”
Elon University has an urgent need, to raise $6,370 in donations by midnight. To do so, they decide to use their LinkedIn channel to encourage users to help them, and they use the most engaging format: video .
In fact, video ads have a greater ability to engage the public than a static post.
Furthermore, by appealing to the emotional and sentimental side of ghana phone number library his followers, “We need you, Elon”, and by showing the earnings that can be obtained , the $ 500,000 scholarship, he manages to involve them even more.
7. Visa
visa-ads-linkedin
“We are celebrating the unprecedented number of women starting businesses around the world by launching a new competition, the Visa Everywhere Initiative: Women's Global Edition. Learn more and apply for a chance to win $100,000:”
Visa also shows us how the video format is effective . To promote its initiative aimed at women in business , the company decided to make a video where several women tell their stories, explaining how they created their business.
The presentation of the initiative, of great social relevance , combined with the video, which manages to move the user, make this Visa ad an excellent example of successful advertising on LinkedIn.
8. HelloFresh
hellofresh-ads-linkedin
“Check out HelloFresh’s first Holiday Box via @Business Insider! #holidays #HelloFresh #yum”
HelloFresh decides to share another company 's content to advertise its new “Holiday Box” initiative.
