WhatsApp chatbot

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WhatsApp chatbots enable your team to automate customer interactions, answer frequently asked questions, and provide 24/7 support. They’re great for lead qualification and can significantly reduce the workload on your sales team.

For example, you can create a bot flow that automatically captures lead information like company name, use case, team size, etc.

CRM integration
A CRM system is great for managing and nurturing your contact list, but it can silo your teams and data when used independently from your tech stack.

With the Cloud API, you can connect WhatsApp with your CRM easily and manage customer data and communication from one place.

A WhatsApp CRM integration allows you to:

Track customer interactions for better insights
Simplify lead management and follow-ups
Automate workflows
Message customers directly from the CRM
Log WhatsApp activities and track key metrics
How to get started with WhatsApp Cloud API
There are primarily 2 ways to access WhatsApp Cloud API: directly through WhatsApp or by partnering with a Meta partner.

Using a WhatsApp platform
When you go through a WhatsApp platform, you get a quick and smooth setup with personalized support. A Meta Partner can help you implement automation tools, integrate with CRMs, optimize customer interactions, and ensure compliance with Meta’s policies.

Through Meta directly
Connecting the WhatsApp Cloud API directly through Meta offers benefits like direct access to new features and no intermediate costs. However, since the API doesn’t come with an interface, this direct connection to WhatsApp Cloud API through Meta means you need to code an interface yourself or connect it to a WhatsApp team inbox.

WhatsApp Cloud API pricing
Creating a WhatsApp Cloud API account is free. Businesses only pay for belgium whatsapp phone number messaging. At the moment, the WhatsApp Business API uses a conversation-based pricing model, with costs calculated based on 24-hour service windows. Starting April 1, 2025, this model will no longer apply. Instead, with the new pricing model, charges will only apply for outbound templates—whether marketing, authentication, or utility—sent outside the customer service window.

Pros and cons of using Cloud API for WhatsApp
When deciding whether the WhatsApp Cloud API is the right fit for your business, it’s important to weigh the pros and cons. While it offers significant advantages like cost savings, scalability, and reliable performance, it also comes with some challenges, particularly for businesses without technical expertise. Here’s a clear breakdown:

Pros
Feature Benefit
Cost effective Reduced setup, hosting, and maintenance costs. For example, some businesses have seen over 90% reduction in infrastructure costs by using the Cloud API.
Highly scalable Supports up to 1,000 messages per second, making it ideal for handling large-scale communication needs efficiently.
Reliable Provides 99.9% uptime and fast response times. Ensures reliable and smooth communication.