So, instead of smiling and nodding your head in those marketing meetings , it’s time to get to know some of the most commonly used terms. To help you get up to speed, we’ve put together this quick glossary of email marketing terms you should know, along with some of our resources. So, let’s get to work.
A/B Testing
It can be difficult belgium consumer email list to know which aspects of your campaigns—your email subject line or CTA, for example—will yield the best results. A/B testing allows you to test two variations of the same element to see which is most effective.
What is A/B testing in email marketing?
Acceptance rate
This is the percentage of emails you send that are accepted by your recipients' email servers and is sometimes called the deliverability rate. It does not necessarily mean that an email has reached the inbox, but that it has not bounced.
Acceptable spam reporting rate
The rate at which your emails can be reported as SPAM without negatively impacting your sender reputation. Typically, anything over 0.1% (1 report per 1,000 emails) requires your attention and can cause you problems.
Mass mailing
The same email sent to a large number of recipients or to your entire subscriber list.
