Reply to comments posted on your posts.
Start discussions about a blog post.
Ask for feedback.
Even better: genuinely ask people for their opinions on the topics you want to learn more about.
Look for other ideas and be open to discussions with anyone.
Rand Fishkin is the most emblematic example of engagement generated by directly involving the audience, without using promotional posts.
He posts his thoughts using different tactics and concludes his posts by asking his what you will get inside the engineer database readers questions . Why? Simple: he is genuinely interested in feedback, different points of view and information from different sources.
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Start using your LinkedIn audience as if they were real people. Talk to them . Explore their thoughts on your niche or tactical ideas.
People love real conversations.
Write in a direct and simple way
Most people use social media for one big reason: to drive traffic. But on LinkedIn, the best way to generate engagement is to keep people on the platform itself . While it’s nice to get clicks on your latest post, it’s probably not the winning tactic.
Want to generate real engagement?
Don’t share links that 99% of your audience will ignore. It’s not worth it. Instead, leverage LinkedIn’s amazing native content system and produce short stories that will draw your audience in without forcing them to leave the platform.
Aaron Orendorff , the editor-in-chief of Shopify Plus, is a master when it comes to executing this tactic. Using LinkedIn’s “write an article” feature, Orendorff posts short editorial pieces that focus on storytelling and follows up with his hashtag: #LetsGetRejected .
How to Write LinkedIn Posts That Attract Users
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