The shift required here is for marketers to
think beyond trying to getting their salespeople into the conversation. By working to facilitate conversations among the stakeholders based on our ideas, we’ll find that getting invited into these conversations follows more easily.
What are you doing to ensure your content and nurturing georgia telemarketing database programs are stimulating conversations among stakeholders that build consensus?Shameless Plug – Mathew and I will be co-presenting a charged-up session on Advanced Nurturing at Content Marketing World in September. I hope we’ll see you there.
Phones could be potentially more disruptive
– Another key feature of Glass is that it can be paired with your phone. Though while the idea of a prospect seeing your number on screen is tempting, a closer reality could be it’ll pop in inappropriate times at work. This could mean that actually figuring out what time prospects could be at their desks will be a future challenge in B2B telemarketing.
Inbound calls could be a little more unpredictable
The same uncertainty could also affect inbound calls. Imagine a prospect is in the middle of a meeting or just got out of one. They’re in need of a solution, stat. So, they start browsing for B2B vendors like yours in a sort of spur of the moment. Are your agents prepared to handle the urgency?
Like mobile before it, there’s no killing B2B telemarketing so long as the sales process remains drastically unchanged. In the mean time though, you’d best brace for the impact it’s going to make and the new channel it might possibly open.