Strong Employee Representation
When someone visits your LinkedIn Company Page, it’s an open door into your employees. The chances that your potential customers are reviewing your employee’s credentials on your Company Page are very high. After all, switzerland telemarketing database it’s your employees who deliver your solutions. All it takes is a simple click to see all your employees. Does that experience represent your brand well? Do your employees advocate effectively on your behalf on LinkedIn?
Kaseya’s employees are well represented with recent headshots and current titles. It’s not rocket science. Just cover the LinkedIn basics to make a good first impression.
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Creative Messaging
The header image on your Company Page is the very first element to which the human eye is drawn. It creates an impression within one second. Sweat this detail because it communicates your brand’s key message. In our hyper fast digital activity, you have just a few seconds to capture someone’s attention.
Related Resources from B2C
» Free Webcast: The Future of Marketing: Social Listening + Action
Crimson Hexagon (full disclosure, a Find and Convert client), creatively communicates their focus on delivering “vision and clarity” for their customers through social intelligence software.
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Effective Use of Showcase Pages
LinkedIn recently replaced the Product & Services section of the Company Page with the Showcase Page. A Showcase page is a dedicated section where a business can feature a specific topic such as a product line. For example, if you use Microsoft Dynamics, you can follow the Dynamics Showcase Page. Microsoft has 12 Showcase pages, allowing you to follow or “subscribe” to the products that you use or have interest in.
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Showcase Pages can be used to “showcase” any unique aspect of your business. Look at how Google has a Showcase Page for Think With Google, “Google’s source for insights, trends and research in digital media and marketing. Creative inspiration, industry intelligence and best practices for marketing leaders.”