How to Reduce Ghosting in Your Emails

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Personalize the message
To avoid being ignored, we have seen that it is essential to make an extra effort and personalize the message.

Start with the recipient’s name and reference specific gambling data china details about their company or industry. According to Statista, emails that directly reference the recipient’s business have a 32% higher conversion rate .

But don't stop at the recipient's name in the subject line or body of the email , you need to truly understand who your target audience is and what value you can offer them. Effectiveness isn't about sending a generic message to thousands of people, but about creating more targeted and relevant connections that resonate with each recipient .

Follow up intelligently
70% of B2B sales are closed thanks to follow-up. A well-calibrated follow-up (about 3-5 days after the first contact) can make the difference.

Example of effective follow-up:

Subject : “Maybe the timing wasn’t right?”

Hi [Name],I just wanted to follow up on our last message. I understand you're busy, so let me know if you'd like to catch up later. In the meantime, here's a case study you might be interested in.

Use the principle of scarcity or urgency
According to research by CXL , scarcity strategies increase conversion rates exponentially. If you have a limited-time offer or an exclusive event, highlight it to incentivize response.