Study shows impact of inclusion in Google AI Overviews on website traffic

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A new study by Terakeet has revealed that websites included in Google AI Overviews receive significantly more traffic than those excluded from these results. The research showed that sites included in AI Overviews receive up to 3.2x more clicks on high-ranking transactional queries and 1.5x more clicks on top-ranking informational queries. AI Overviews also help lower-ranking websites increase their visibility and traffic. Conversely, sites that do not appear in Google AI Overviews lose out on organic traffic, underscoring the importance of optimizing content for placement in these sections.

Google faces EU charges over search bias
The European Commission is set to charge Google with lawyer data violating the Digital Markets Act (DMA) for allegedly favoring its own services in search. Google has long faced accusations that it favors its own platforms, such as Google Shopping, in search results, which regulators say distorts competition. Recent algorithm changes were intended to address these concerns, but competitors and regulators say they are insufficient. The case could have a significant impact on the future of search and online marketing in the European Union.

Google has warned that stricter requirements could lead to the removal of some features, which could harm the user experience. Tensions between Google and regulators have escalated after the company suggested it could revert search results to basic blue links if forced to make further changes. The DMA prohibits tech giants from self-preference and carries fines of up to 10% of global annual revenue for violations. The outcome of the dispute could set new standards for how the EU’s digital market works.