The Psychologist of the Zeigarnik Effect

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The era of AI images has begun. Artificial intelligence is already having a significant impact on various aspects of our lives and its role will continue to grow in the future. Likewise, AI-powered graphics generators will become an indispensable tool for email marketers. Getting on board this high-speed train means giving a boost to your email campaigns and reaching new heights of success.
Harness the Power of the Unfinished: The Zeigarnik Effect in Email Marketing
Strategy
As we explored in our article “ Psychological Triggers to Make Your chinese overseas africa database Explode with Clicks ,” psychology offers valuable insights into understanding and directing the behavior of potential customers.

However, there is a psychological phenomenon that is still little known, but has enormous potential: the Zeigarnik Effect .

In this short excursus, we will analyze the origins and effects of this phenomenon, and then explore its positive applications in email marketing. Among the advantages, an increase in the rate of engagement that cannot be ignored.

Bluma Zeigarnik:
Bluma Zeigarnik , the woman after whom the Zeigarnik effect is named , gained worldwide fame for her research into this psychological phenomenon.

Born Bljuma Wulfowna in 1901 in Prienai, Russia (now Lithuania), she married Albert Zeigarnik in 1919 , from whom she adopted his surname.

After attending the University of Kaunas for two years (1920-1922), he continued his studies at the University of Berlin, where he also obtained his Ph.D.