They rely heavily on social media, especially TikTok and Instagram, to research new products, interact with influencer content, and read user reviews before making purchasing decisions.
In addition, 78% of Gen Z prefer to spend their money on things that are fusion database experiential, rather than on regular and common items in society.
By understanding and utilizing these habits, companies can design more effective and relevant marketing strategies to reach Gen Z. Because conventional promotion is no longer promising for them.
Due to the unique characteristics and different purchasing behavior from previous generations, it takes a special strategy to win the attention of Gen Z. Here are some tricks you can try.
Marketing Strategies That Attract Gen Z
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sumaiyakhatun27
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