In many organizations, online media monitoring is already an important factor in making strategic choices by Brand Managers, Marketing Managers and Press Officers. Data-driven strategies are the future and more and more brands are following suit. However, there are still many questions surrounding media monitoring. What can you do with it? How do you start? And what exactly do you need to do to obtain the right data? To help you on your way, I will list the 6 most important do's and don'ts in this blog!
Social media are always on. Where messages used to spread more slowly, online reporting continues all day long. Even the smallest messages can have an impact on your brand reputation. Within the organization, monitoring is therefore not something you do 'on the side'. Certainly not at the moment when a crisis breaks out where action is expected from your organization.
For example, think of an incorrect response from a webcare employee that goes viral or an accident buy bulk sms service that quickly appears on social media. Such events have a direct impact on the reputation of a brand. At that moment, it is good to have a person who guides the process of media monitoring, informs the right people and does not panic. This person is extremely patient, can switch quickly and thinks in solutions.
DO: Use monitoring tools
To keep an eye on your organization's reputation, you could hire someone to monitor all channels (Twitter, Facebook, NU.nl, Branchenieuws.nl, Instagram, YouTube, etc.) all day long. Fortunately, there are a number of handy and user-friendly tools available today that make social media monitoring a lot easier. Are you just starting out with media monitoring? A free tool like Hootsuite offers easy solutions for different channels and gives you the option to respond via this tool as well.
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