How to do A/B Testing?

[armdrejoan]

Set yourself a goal.
You can’t start an A/B Test without a goal. What results do you want to achieve? If your result is to increase the open rate , then you need to focus on the subject line – sending date and time pair . If, on the other hand, you are aiming for more downloads of a free resource, then you will need to focus on the content and design of your email .

You can test many aspects of your email, such as bc data china

Object
Layout
CTA (Call to Action)
Headline
Copy and Tone of Voice
Buttons: colors, texts, position
Offers and incentives
Date and time of sending
Use easy-to-analyze metrics
It is advisable to differentiate the messages to be tested by just one element, otherwise it will be difficult to know which factor made an email a winner.


Email Marketing – ideas for Halloween
Email Marketing Strategy
Difficulty level:
There are about three weeks left until Halloween, an Anglo-Saxon holiday particularly loved in the United States, Ireland, Australia, the United Kingdom and in recent years also in Italy.

Haven't you planned any promotions yet? Or do you think your business isn't suited to take advantage of this business opportunity? If you're groping in the dark or don't think this day is an opportunity for you, we'll give you some ideas.