Newsletter vs DEM A Question of Style

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Bancomail Deliverability Email Marketing Email Design
We have seen that newsletters and dem are two powerful tools of Email Marketing and that they have characteristics that make them different, but interconnected:

newsletters are periodic communications that have the purpose of updating your user database on the news of your offer. Their purpose is to retain your contacts, creating a profitable relationship thanks to the sharing of useful and advantageous information and promotions .
DEMs are “one shot” communications that serve to promote a specific product, a limited time offer, a new service. Their purpose is to capture the recipient's attention, presenting the object of the communication in the best and most strategic way and choosing an effective and strategic call to action .
In this article we will analyze the characteristics and strategies to create an effective newsletter; in the next article we will discover which aspects of graphics and content can make your dem a powerful tool to obtain conversions.

The template makes the newsletter
When it comes to planning the launch of an binance data marketing action based on sending newsletters, editorial and development planning is the most important aspect to address. A newsletter must be filled with interesting content for your target audience, and the creation and publication of the same must have a precise periodic cadence, which allows you to always have at least one new content (the latest article of your corporate blog, a new product inserted in your e-commerce and so on) to insert in each "release" of your newsletter.

We use a term stolen from the printed press for a reason: the newsletter can become the official organ of dissemination of news regarding your business. From newspapers and periodicals we can draw another important lesson for creating an effective newsletter: the importance of the template. Each paper edition, also to respond to the need for speed of publication (timing, for information, but also for marketing, is everything!), has a fixed skeleton, a cage, a "dummy" as they say for newspapers, where each box is filled from time to time with new content. In specific points of the page or edition we find a column, a type of content, a signature.