The operational phase of analyzing data from a website

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Thanks to web analytics, we can work with a data-driven approach, with marketing driven by numbers. Today, it is impossible to think of managing large projects – both editorial and online sales with e-commerce and booking portals – without the help of Web Analytics.

This subject includes several structured and in-depth specializations and branches. For example, it may include monitoring and analyzing data from Google Analytics – a reference in the sector – but also from other platforms capable of collecting diverse information.

Information such as Search Console and Google Analytics, but also from specific tools, such as those that record browsing sessions and create heat maps.

– portal, e-commerce, single-page site or blog – is functional to the work of continuous improvement of the project. There is no point in betting everything on good on-page and off-page SEO optimization or on the performance of the site, on its usability.

The same goes for the much-mentioned and acclaimed improvement in b2b email list loading times. If there is no clear observation, A/B testing, evaluation and analysis of data to be used in a continuous improvement process to achieve the result appropriate to the business objectives. Read with us and learn more about Web Analytics , let's go!

What is Web Analytics?
What is Web Analytics?
So, what is Web Analytics? We can understand Web Analytics as the art of recording, obtaining and interpreting the data produced by a website. Every portal, small or large, contains a series of numbers related to the activity carried out by users on the web pages and the very nature of the website in question.

For example, the loading time of a web page is related to how that resource was studied and created. While unique sessions represent an important parameter related to the behavior of the public towards your work. There are also metrics that address both conditions, such as the bounce rate.

People may read and abandon content because of a problem with the web page, perhaps an intrusive pop-up or a maddening loading time. But it can also be a typical condition of a certain type of content. As is the case, for example, with excellently informative blogs where the user reads the content and leaves.