Why Should Businesses Continue Using Email Marketing?

[armdrejoan]

There's a reason your inbox always seems to be overflowing: chinese overseas america database marketing works . But businesses can be smarter about how much email they're getting.

It’s a post-holiday tradition, along with recycling unwanted gifts and getting more exercise: spending a few hours cleaning out your email inbox.

If you're wondering why marketers seem to be interested in sending you more and more messages via email, we assure you that there's a simple explanation: email marketing works .

We know: to understand what the future market trend will be in Europe, you always need to keep an eye on what happens in the United States, a precursor of trends. Email remains more effective for acquiring customers than social channels, almost 40 times more than the combined action of Facebook and Twitter .



Some studies on the effectiveness of email marketing had already confirmed how Direct Email Marketing campaigns are an evergreen tool in the range of online marketing strategies of companies.

That's because 91% of all U.S. consumers use email daily, and the quick purchase rate via email is not only 3x higher than social media, but the average order value is also 17% higher.