3 types of own research

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The most powerful content is your own research, reinforced with your own opinion. This type of content gets the most links and shares, and that applies especially to long articles. According to the speaker, it is good to know that online, eight times more people search for substantive content than for commercial information. A blog is the best entry point according to Crestodina. He shows a Google Analytics annual overview of his website: 91.5 percent of visitors come in via blogs. Moreover: ' people link to content, not to sales pages .'

Using three of his own successes as examples, the speaker will explain the types of research that form the basis for powerful content:

Observation : compare certain data. Crestodina's blog Web Design Standards: 10 Best Practices on the Top telegram data 50 Websites describes the research into the position of ten functionalities on the homepage of 50 websites: logo top left, contact info top right, best position for navigation, CTA, and so on. The blog can now be found on the first page in Google and has many page views. How simple can it be?
Aggregate : Combine data from other sources. The blog 7 Marketing Job Descriptions and Salaries. How Much Do Marketers Make Per Year? also ranks very high in Google, created one of the best-received Orbit newsletters in 2017, and even led to publications in trade media.
Survey : Do a survey. For the blog Blogging Statistics and Trends: The 2018 Survey of 1000+ Bloggers , Orbit Media has been interviewing over 1,000 bloggers for five years in a row. The blog describing the 2017 survey has been linked to over 1,600 times.
'Find the missing stat'
Throughout the day, the speaker shares strong one-liners that he substantiates with figures from his own and other research. You become a true authority in your sector when you come up with new and original figures. ' Find the missing stat in your industry ' says Crestodina. What is being talked about, but you can't read about yet? Less than half of the companies use this approach (47 percent).

More data does take more time and effort, but it increases the importance of your message, your credibility and your authority. And ultimately gives you more results. And if you have something, do more with it, so that you increase and strengthen your reach and engagement. Improve the blog along the way, also make an infographic , a video , an e-book, for example.