3 good reasons to create a company blog

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SEO is an essential concept in digital marketing, because traffic to your site (and especially its quality) depends on it.

It corresponds to the ranking of your web pages on search engines like Google. It is determined by various criteria, such as performance, the quality of editorial content or the number of inbound links ( backlinks ) to your site.

On its search engine guatemala phone number data results pages (SERP ), Google then displays web pages in order of relevance . The more it judges a website to be able to answer the Internet user's query, the higher it is ranked on the page.

Therefore, it is crucial to position yourself well and on strategic requests to attract qualified prospects to your site.

To do this, you need to ensure SEO ( Search Engine Optimization ). This involves working on the technique, content, and popularity of your website to make it appear in the best position on Google results pages.

Depending on the targeted keywords (i.e., the terms and expressions that your target audience is likely to type into the search bar), you must appear on the first page of results at a minimum. Only a quarter of Internet users go beyond this. The ultimate goal is to reach the top 3 (75% of clicks), or even the first position, which alone captures 30% of the page's clicks.