In this way, a crutch will have a certain target audience (people over 65 years old, mainly), while an iPad will have a different one (men and women between 25 and 35 years old, mainly). This, of course, is not limited but it gives a proximity to the marketing strategy to follow.
Since the success or failure of a communication bermuda email list campaign may be related to a poor definition of the target audience, everything related to it must be achieved with the most optimal possibilities.
How to define the target audience
Socioeconomic criteria : This criterion is very important when considering that properly defining the target audience can be what determines success or failure. The factors that are mainly measured are related to their consumption threshold as well as their income or social class. Thus, while in the case of young people between 15 and 21 years old, elements such as mobile phones are an interesting bet, in the case of young people between 30 and 35 years old, single and with medium-high incomes, comfort and leisure products will be satisfactory.
Sociodemographic criteria : These are the basic and most commonly used criteria for segmentation on networks such as Facebook. Age, sex or country of residence determine the trends in each country to the point of being able to find the target audience in a simple way. The main risk is the generality, so it will be very interesting to be able to combine these parameters.
Psychographic criteria: There are currently many different styles and all of them fall within the framework of consumption, so diversity in this respect is a guarantee of success. As regards personality or value system, a defined type of option is aimed at ensuring that users can identify with the brand in an optimal way.
