Stores that opt ​​for flexibility

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Because Zara hardly advertises, the customer has to come to the store regularly to see the collection. As a result, the average number of visits per customer per year at Zara is much higher than at other stores and customers are stimulated by the limited editions to decide quickly whether or not to buy a piece of clothing. In short, Zara is a textbook example of a retail chain that has made the transition to a customer-oriented approach, with a positive effect on the number of visitors and purchases.

Pop-up stores are stores that can be found temporarily at a location. In this case, a retailer or brother cell phone list brand uses vacant store premises, easily movable objects such as containers or a number of square metres within an existing store. This allows retailers or brands to specifically choose specific locations at specific times with their target group in mind. This increases the chance of large numbers of visitors and they can also save considerably on their housing costs.

In the Netherlands, there are a number of organisations that focus on pop-up shops in vacant buildings. Zazone and Pop-up Square, for example, focus on bringing together shopkeepers who are looking for temporary retail space and landlords of vacant buildings. Another organisation, Berenstraat24.nl , focuses on renting out a specific shop in one of the Nine Streets in Amsterdam. This shop offers retailers the opportunity to offer their products for a weekend, a week or a month at a top location in Amsterdam.