Before moving your ad operations in-house! Things to do and things to be careful of when transferring accounts

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mehadihasan123
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Joined: Wed Dec 11, 2024 4:52 am

Before moving your ad operations in-house! Things to do and things to be careful of when transferring accounts

Post by mehadihasan123 »

To-do list
Transferring/opening new advertising accounts
[Google Ads] Transfer your ad account, apply for a payment method, etc.
[Yahoo! Ads] Transfers that are not related to MCC accounts (a tool for managing multiple ad accounts) and transfers from under an MCC account are possible
[Facebook Ads] We recommend opening a new account. *Ownership cannot be changed by transferring the ad account.
[Twttier Advertising] Transfer is generally japan phone number library not necessary. Cancel the account authority of the partner company
[LINE Ads] New creation recommended depending on payment method
[Criteo] Complete the transfer procedure using the transfer application form
Understand your ad account settings
[All media] Confirm campaign structure, bidding strategy, ad menu, etc. with partner companies
Sharing audience lists

Image

[Google Ads] Share audience lists via MCC
[Yahoo! Ads] Sharing audience lists via MCC
Establish a system for managing your ads
[Advertising account management] Manage the ID and password of each advertising account using Excel, Google Spreadsheet, etc.
[Parameter Management] Check existing operation rules
[Building a porting environment] Build an environment for monitoring daily results
[Check ownership of various tools] Check the tool's contractor and whether any tools are being used via partner companies
[Confirm creative content] Check if you can get banner images, PSD data, AI data, etc.
Ad delivery settings
[Tag implementation] Implement tags and test whether the tags work
[Payment method settings] Check the help page of each medium
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