In the traditional sales process, it was common for a company's sales team to be at the forefront of the business, using outbound methods such as visiting and calling to generate business negotiations with potential customers. However, with the spread of the Internet, it has become possible to research products and services simply by malta phone number library searching the web, making it possible for potential customers to proceed with the process without having to negotiate with a sales representative.
In recent years, content marketing has been gaining attention among B2B businesses as a marketing method that can respond to these changes in the purchasing process and acquire leads and generate business opportunities.
Content marketing allows you to contact potential customers before their needs become apparent or at the research stage, making it an effective means of generating leads and raising awareness.
In this article, we will explain the effectiveness and implementation methods of content marketing in SaaS companies, taking into account the current situation and case studies surrounding content marketing.
