Developing interesting, engaging content that can help users make decisions is still paramount to successful search ranking. But the emphasis is still – and should always be – writing for the user and not the search engine. Don’t follow any formula for keyword density, just use them as you would in speech, and try and add some level of value to what you develop. You don’t have to be on the cutting edge of your industry to add value. As I pointed out in a recent post there are four basic steps to building content marketing success:
Learn to write – You don’t need to be a published author or even have a real indonesia whatsapp number n English degree, but you need to be able to articulate a point and write well-enough to be engaging
Content isn’t always written – There are a ton of forms that content can take, so think outside the blog
Find out what prospects and customers want (see below on using social media to listen)
Share your content (again… refer below on the importance of sharing socially)
Mobile Search
The PC or desktop is slowly losing ground, or disappearing, in favor of mobile devices, with the most important mobile device that SEOs need to consider is the smartphone. Now more than ever people on the go are looking for things, exploring options, and making purchasing decisions (at least in the consumer space) on their phones. The mobile experience has to be rich and it has to be fast. In fact, Google recently announced that they will begin demoting search results for mobile sites that don’t provide a quality experience.
Analyze your Google Analytics and see which devices are driving traffic to your site today. Chart that traffic against the same month last year and the year before that. See a trend? If you’re in B2B that trend may be growing slowly and depending on the cost of your product or solution, and the length of your sales cycle, you may have some time before mobile becomes an imperative (though it likely still will). If you’re a retail establishment or a consumer products company you’ll likely see the trend line growing more aggressively. Use this as a barometer for when you’ll need to take mobile site development and SEO seriously. Of course you could always take it seriously now and beat some of your competition to the punch, but then I’ll let you make that decision.
Content Marketing
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