Our first prediction around content was that “Content will be promoted from King to Emperor status”. No doubt this happened. Content creation is so prevalent that everyone is finally asking themselves, how do we mak rich people phone numbers e our content different, and better, so it stands out from the ocean of content being produced every day. Is content now Emperor? Who knows, but we do know that if you’re not producing quality content, that’s optimized around your keyword strategy, that you will be falling behind your competition in the ongoing SEO arms race.
Another point to make around content is that Google is a major influence in moving content from King to Emperor. Google continues to make algorithm changes that focus on the importance of fresh, dynamic content. Thanks Google!
2. Active blogs will continue to boost online brand visibility.
Not much to say here except that more and more companies ARE now using the blog as a central hub for their dynamic content. In our world of digital marketing, blogging is a no brainer (I know, you’re never supposed to say that). The blog is central to showing thought leadership, culture, industry awareness, knowledge, etc. It’s also where you can start, and have, that conversation with your clients, partners, and prospects. We highly recommend the time and effort it takes to blog.
